LivBar Goes Live In All Oregon and Washington Whole Foods

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Oregon-based Organic Energy Bar LivBar on the shelves in all 21 Pacific Northwest Whole Foods Stores

When I first created these bars for my clients back in 2012, I never dreamed that one day we’d be selling them in Whole Foods.

If you’ve been searching for the award winning LivBars, your search just became easier! They are now on the shelves in every Whole Foods in Oregon and Washington, along with thousands of other stores across the US.

LivBars are innovative in the bar space as one of the few baked bars, and fall in the sweet spot between hard nut-based bars and soft date paste bars. All LivBars are plant-based, USDA certified organic, low allergen, have superfood ingredients, and come in the bar industry’s only home compostable wrapper – the highest level of composability. In addition to being gluten-free, peanut-free, dairy-free, corn-free, soy-free, and GMO free, LivBars are vegetarian and vegan.

Whole Foods will be featuring Livbar Founder Jan Johansen as part of a Local Supplier series that will highlight local founders and makers in the Pacific Northwest.

“When I first created these bars for my clients back in 2012, I never dreamed that one day we’d be selling them in Whole Foods,” Johansen said. The bars started as a humble snack that Johansen whipped up for an open house when she couldn’t find any energy bars on shelves she felt good recommending to her fitness and nutrition clients. She never intended to market them to stores, but their popularity only continued to grow. “It just goes to show that there is an undeniable demand for organic, whole foods in the energy bar aisle,” said Johansen.

LivBar has rapidly gained momentum since CEO Wade Brooks came on in early 2019 to expand the brand, gaining national distribution, and winning an impressive string of awards, including Entrepreneur of the Year, Most Mindful Consumer Packaged Good, and Oregon Organic Processor of the Year.

“Between the time Whole Foods agreed to pick us up in late 2019 and our 2020 rollout we’ve expanded the brand quite dramatically. You can now find LivBars on the shelves in almost every state of the nation,” says Brooks. “We are on a massive growth curve, and because Jan created such an innovative product, it’s not surprising.”

LivBars are currently available nationwide, online at Amazon Prime, Amazon Subscribe and Save, direct from the LivBar website (, and in thousands of stores, including Erewhon, Fresh Thyme, Piggly Wiggly, Bristol Farms, New Seasons Markets, Market of Choice, Zupan’s, Pete’s Fresh Markets, Garden Bar, Roth’s Fresh Markets, Made in Oregon, and now Whole Foods.

LivBar is distributed nationally through UNFI, KeHE, Core-Mark, and DPI Specialty Foods.

About LivBar®
LivBar was founded in 2012 in Salem, Oregon, by two nutrition and fitness experts, Jan and Gabe Johansen. Jan was challenged to find any truly healthy energy bars she could recommend to her clients, so she created the LivBar recipes. LivBars are crunchy and chewy and come in five delicious superfood flavors: Coffee Maple Cacao, Raspberry Kale Maca, Blueberry Vanilla Kale, Ginger Lemon Turmeric, and Lemongrass Cherry Matcha. For more about LivBar, visit or check out our social media channels: Facebook, Instagram, Twitter, & LinkedIn.

About Whole Foods
For almost 40 years, Whole Foods Market has been the world’s leading natural and organic foods retailer. As the first national certified organic grocer, Whole Foods Market has nearly 500 stores in the United States, Canada and United Kingdom. To learn more about Whole Foods Market, please visit

If you would like more information, please call Jessi Freitag, Marketing and Operations Director at (971) 200-5257.

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