Live Gamer Establishes Luxembourg Subsidiary

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Live Gamer’s expansion to technologically advanced, pro-business Luxembourg reflects the growing strength of the company’s European business segment.

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Live Gamer and The Government of Luxembourg today jointly announced that Live Gamer is establishing a subsidiary in Luxembourg.

Live Gamer Inc, headquarted in New York City, NY is a well-established, innovative company that develops and markets an e-commerce platform to enable virtual economies for video game publishers and developers, provides a global payment platform for the monetization of digital content, and creates an advertising ecosystem for global brands extending their reach through the gaming community. Its solutions are harnessed by industry-leading firms such as Facebook, Conde Nast, Sony Online and Take-Two Interactive. Live Gamer’s expansion to Luxembourg reflects the growing strength of the company’s European business segment.

“We are pleased that Live Gamer has chosen Luxembourg to project its presence in Western Europe; we welcome its initiatives here as the newest member of Luxembourg’s digital and ecommerce corporate community,” said Mr. Etienne Schneider, Luxembourg Minister of the Economy and Foreign Trade. Mr. Schneider continued, “Live Gamer’s technical and business innovations make it the type of company that will find a profitable home in Luxembourg.”

“The government initiative to develop ultra-high speed broadband connectivity and very low latency from Luxembourg to all major Internet nodes in Europe has positioned Luxembourg as a major hub for the digital media and gaming industry,” added Mr. Luc Frieden, Luxembourg Minister for Communications and Media.

“Luxembourg is the type of country, deeply embedded in the ecommerce, video gaming, and digital media sectors, that is complementary to our present business and expansion plans. We are delighted to have found a corporate home here, and to leverage Luxembourg’s technologically advanced, pro-business environment,” said Live Gamer President and Co-Founder Andrew Schneider.

“I am convinced that Live Gamer will be a perfect fit for our established ecommerce and gaming community,” remarked Jean-Claude Knebeler, Executive Director of the Luxembourg Trade & Investment Office in New York. “The company is a great testimony to the innovative spirit of East Coast entrepreneurs, growing beyond the Atlantic and recognizing Luxembourg as the prime hub from to serve their European customers. State of the art infrastructures, a pro-business regulatory environment and a lively community of highly skilled professionals make Luxembourg the place to be!”

About Live Gamer:

Live Gamer is the world's leading provider of e-commerce solutions for the gaming and digital entertainment industries. With an advanced microtransaction and virtual economy engine, global payment gateways and worldwide ad network, Live Gamer helps online entertainment companies drive maximize revenue from their content, and connects advertisers to a network of over 60 million users across the US and Europe. Live Gamer's technology has been adopted by leading publishers in gaming, entertainment and social including Facebook, GREE, EMI, Take 2, Sony Online and Conde Nast. Advertisers on the Live Gamer Media network include Blizzard, KFC, Best Buy and Sony Computer Entertainment. For more information on Live Gamer and its Elements and gamerDNA media services, please visit

Live Gamer joins many other leading companies that have established a location in Luxembourg as a result of Luxembourg’s major media and IT industry strategic advantages. These marquee portfolio companies include: iTunes,, PayPal, Microsoft, Netflix, Zynga, Valve, Symantec, Skype, Kabam and PayPal.

For more information about doing business in Luxembourg, visit

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Mr. Stefano Mazzalai

Mr. Jean-Claude Knebeler
since: 03/2009
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