Live Prepared Launches Emergency Preparedness Kits That Bring Assurance to Families and Communities

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All-in-one emergency kits keep households calm, protected and well-fed during weather-related and other emergencies.

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“The average mom and dad are admittedly not emergency or disaster experts, but they do want to feel prepared for the unexpected. These kits are a simple way for them to get that assurance,” said Mark Augason, president of Live Prepared.

Research shows most people aren’t as prepared for emergencies as they may think. In case of an unexpected event caused by extreme weather or loss of electricity, the assurance of having everything one needs to keep their family safe allows them to focus on what matters. That’s why Live Prepared is now offering a comprehensive line of simple emergency preparedness solutions that instill confidence and peace of mind by providing essential food, power, shelter and first aid in one convenient kit.

The new Live Prepared Emergency Home Kits fit any emergency, budget and family size, and are packaged in sturdy and stackable totes that make them easy to store or transport. Each kit is equipped with products such as a water bottle and filter, cooking gear and 50-hour candles, as well as nourishing and easy-to-prepare meals that require no refrigeration. Food-only and gear-only kits are also available.

“Ensuring your household has emergency supplies on hand is a simple but crucial safeguard – much like storing jumper cables in your car,” said Thomas Kostigen, emergency preparedness expert and best-selling National Geographic author. “It’s not enough to plan to live out of the pantry or keep extra batteries on hand. These complete kits are all about affording families peace of mind, knowing that they’re ready for anything and can thrive in the face of an emergency.”

Half of parents feel underprepared
While parents are highly concerned about protecting their families in emergency situations, many feel less than equipped to do so. In a nationwide consumer survey, Live Prepared found 75 percent of parents agree that emergency preparedness became a bigger concern when they had children, yet 50 percent of parents do not even know where to start.

“The average mom and dad are admittedly not emergency or disaster experts, but they do want to feel prepared for the unexpected. These kits are a simple way for them to get that assurance,” said Mark Augason, president of Live Prepared. “This isn’t about fear and uncertainty, but about taking a sensible approach to emergency preparedness and feeling secure in knowing you’ve checked this important item off your to-do list.”

Kits for every household situation
The Live Prepared Kits are now available for purchase online in a range of sizes and options, including:

  • 72-Hour Emergency Home Kits (Starting at $179) – Standard, Deluxe and Premium options available. All kits include an emergency backpack, instant cook-in-pouch meals for one person, drink mix, water filtration bottle, complete cooking kit, stainless steel mug, hygiene kit, first aid supplies, emergency ponchos and blankets, 50-hour candles, 8-in-1 flashlight tool, solar powered weather radio & charger, emergency preparedness guide and playing cards. The Deluxe and Premium kits add items such as work gloves, duct tape, emergency tarp, utility cord and a multi-tool.
  • Food-Only Kits(Starting at $49) – 72-hour and one-week kits with high-quality instant cook-in-pouch meals for breakfast, lunch and dinner entrees, as well as snacks and drinks such as orange mix and milk. Sample meal servings include granola with milk and blueberries, creamy chicken rice, macaroni and cheese, and honey-coated banana chips. Separate kits for the distinct preferences of adults and kids can augment the Home Kits based on the number of family members.
  • Gear-Only Kits (Starting at $39) – Standard, Deluxe and Premium options available. These kits include the necessary tools and gadgets for weathering emergencies, including an advanced water bottle and filter, cooking kit, emergency blankets, flashlight, emergency whistle and more. A kid option is also available.

About Live Prepared
The Live Prepared collection of emergency kits is designed with families in mind, ensuring dependability, portability, and ease of use. The experts at Live Prepared developed the collection of vital food and gear to fill a market need for short-term, family-friendly solutions. Live Prepared meal options by Augason Farms feature great taste and sustainable nutrition, and are specially formulated to last up to 20 years. Gear solutions from Live Prepared are sourced from the highest-quality providers on the market to ensure needed functionality. For more information and access to emergency preparedness tools and resources, including educational videos, articles and emergency how-tos, visit

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Sarah Sparks
Holler PR
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