Marketing Agency Launches New Web Site, Alleviates Cobbler’s Children Syndrome

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LKCS, an award-winning marketing communications firm in Peru, IL has launched another skillfully-designed and highly interactive new website…this time for the agency itself! The new lk-cs.com is a more accurate representation of the caliber of work LKCS has been known to produce for clients, as well as the depth, skills, and creativity of the company’s employees.

Screen Capture of New LKCS Web Site

Screen Capture of New LKCS Web Site

After years of emphasizing to our clients the importance of maintaining an up-to-date website, we’ve finally taken our own advice. We treated ourselves like a client and we are very pleased with the outcome.

LKCS (Peru, IL; http://www.lk-cs.com) is a full service marketing communications agency that regularly launches websites and multi-channel marketing campaigns for a national client base of financial institutions and other organizations. LKCS recently launched its own new website showcasing best practices in web design, web development, search engine optimization, and content management.

Agencies often fall prey to the saying “The cobbler’s children have no shoes.” Clients and their work always come first, leaving LKCS’ staff with little time to update their own online presence. The growing agency needed a site that clearly conveyed its full capabilities, and that would do a better job engaging site visitors through online best practices and creative design elements.

Visitors to the new LKCS website will find a fresh new look and feel with improved navigation, all of which is designed to enhance the quality and ease of obtaining the desired information. Built using responsive design, the formatting and content of the web site adjust automatically to accommodate the ever rising popularity of mobile devices.

Besides the improved functionality, the redesign also boasts improved search engine recognition, marketing presence, and overall control of the site content. LKCS built the site with the Sitefinity content management system and benefits from their own suite of online tools, including a fully featured banner ad management system to create, schedule, and manage the ads presented on the site.

The redesign and launch of LKCS’ new website was accomplished by the company’s in-house web design and development team with oversight from Michael Dudek, CEO, Rose Pollard, CFO and Sid Haas, Vice President of Business Development.

According to Michael Dudek, LKCS President, “It’s nice to finally put our money where our mouth is. After years of emphasizing to our clients the importance of maintaining an up-to-date website, we’ve finally taken our own advice. We treated ourselves like a client and I am very pleased with the outcome.”

About LKCS
Based in Peru, Illinois, LKCS is the leader in providing end-to-end marketing, graphic design, commercial printing, direct mail, web development, and statement processing services to financial institutions. Combined with over 50 years of financial marketing expertise, LKCS leverages the latest technologies and techniques to improve marketing results and return on investment for our clients. We do that. Additional information about LKCS can be found at http://www.lk-cs.com.

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Sid Haas
LKCS
+1 (815) 220-3904
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@LKCSperu
since: 08/2012
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