Continued Growth: LMS Thinking Report Improved Acquisitions Rates in New South Wales

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LMS Thinking reports increased customer acquisitions since the company’s launch in Sydney earlier this year. The direct sales and marketing firm has since gained 9% of Sydney’s outsourcing market since its expansion to New South Wales this March.

LMS Thinking
Sydney was the perfect choice to set up our base of operations.

Already well-established in the UK and New York, LMS Thinking opened its doors in Sydney on March 4th 2013. Managing director Tim Kennedy, originally from Australia himself, spearheaded the expansion alongside 6 business partners, an office manager and a direct sales force of 10. Tim Kennedy was eager to return to Australia after 11 years of running businesses overseas. A Wagga Wagga native, Tim Kennedy moved to the UK at the age of 19 and worked in sales, marketing and exports industries for several years before founding LMS Thinking in London in 2007; the company expanded to New York City in 2012.

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Sydney was chosen as the location for LMS Thinking’s Australian expansion due to the business opportunities available in the New South Wales region. The New South Wales Government reports that the state accounts for 31.7% of Australia’s gross domestic profit, and New South Wales’ gross state profit in 2009-10 was valued at $406.9 billion. New South Wales boosts a highly-educated workforce, with 57% of the state’s working-age population having reached tertiary education. The city of Sydney is the third largest financial centre in the Asia-Pacific region, and was ranked 10th in the world out of 221 cities in Mercer’s 2010 Quality of Living Survey. LMS Thinking’s managing director Tim Kennedy says: “Sydney was the perfect choice to set up our base of operations – it is the most populated city in Australia and the economic powerhouse of Australia. New South Wales is a financially prosperous area, which makes it a great area for acquiring new customers, and the highly educated workforce means there is a diverse talent pool to choose from when looking for new business partners.”

LMS Thinking has seen considerable growth over the six months since the Sydney office opened, and managing director Tim Kennedy reports that the firm is on track to hit end-of-year goals. LMS Thinking currently works with clients in the non-profit and insurance sectors, and reports that sales growth has been higher than previously anticipated. “We are pleased to see sales stats are increasing week-on-week and forecast end of year results to be on target,” says managing director Tim Kennedy.

LMS Thinking aims to enter new markets in Melbourne and Perth in 2014, with long-term goals to open offices in Los Angeles, Toronto and Cape Town.

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Tim Kennedy
LMS Thinking
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since: 06/2011
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