San Diego, CA (PRWEB) January 22, 2014
Following Fox Business’ January 16th article, "10 Online Marketing Predictions to Inform Your Strategy in 2014," 5StarControl.com released a list of 3 considerations to take when marketing online. The Fox article offered readers 10 possibilities for the future of local internet marketing in an effort to help marketing creators implement up and coming electronic equipment and online applications. In light of the Fox Business article, 5 Star Control revealed 3 things business owners must consider when creating local internet marketing campaigns.
Joanna Lord’s Fox Business article revealed ten predictions designed to improve the work of marketing copy creators. Because online marketing is an ever-changing process, Lord offered ten predictions, including the advent of new advertising platforms, the increasing use of "smart" devices such as phones and tablets, increasing quality of graphics, and loyalty-based marketing campaigns. All of these factors are intended to be used to better marketing campaigns.
5 Star Control urges readers to take the following three factors into consideration when embarking on new local internet marketing campaigns:
1. Audience. Audience is a key component in marketing copy development, as businesses must identify the audience they are marketing to before choosing an online outlet. Who are the customers? Identify the business’ target market by studying everything about who the current customers are– gender, age, location, career, likes, etc. Profile them.
2. Location. Local internet marketing encompasses a variety of platforms, including large platforms such as Facebook, and smaller platforms, such as official city webpages and review sites. After figuring out who the target market/audience is, figure out what online platform they can be most effectively reached through. If you don’t know, don’t just guess. Survey existing customers to figure out what platform they could be reached on. If that is not an option, turn to testing before spending tons of money on one platform. A business should thoroughly investigate all available platforms to give the campaign the best possibility of reaching the correct local target market for the given local business.
3. Style. Style will play an important role in developing marketing copy; different styles of writing and different image styles will grab differently at different target groups. Survey customers with images and text to see what it is that grabbed them. Using the correct styles of images and texts will help a business attract its target audience. Again, don’t just guess, use surveys and testing to see what works.
Joanna Lord is a regular contributor to Fox Business online. Her work is typically focused on small business and marketing, and how the two interact and intersect.
Joanna Lord constructed an article with ten predictions about online marketing trends in 2014. In response, 5 Star Control created a simple list of 3 key components for developing local internet marketing campaigns. These include audience, location, and style.
5StarControl.com is a website devoted to providing marketing copy writers with tips for writing effective market copy and effectively using social media as marketing tools.