The European Location Based Services (LBS) market is estimated to reach $8,380.2 million by 2019 - New Report by MicroMarket Monitor

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European Location Based Services (LBS) market driven by utility of LBS in multiple areas

MicroMarket Monitor

MicroMarket Monitor

Key Players in the European Location Based Services (LBS) market are Cisco, Microsoft, ESRI, Blackberry, Facebook and Masternaut.

The European Location Based Services (LBS) market report defines and segments the LBS market in Europe with analysis and forecast of revenue. This market is estimated to grow from $2,357.3 million in 2014 to $8,380.2 million by 2019, at a CAGR of 28.9% from 2014 to 2019.

Browse through the TOC of the European Location Based Services (LBS) market report to get an idea of the in-depth analysis provided. It also provides a glimpse of the segmentation in the market, and is supported by various tables and figures.

Location based service can be defined as an information service provided by a device with location details as and when required. The information is constantly updated according to the changing location of the device. Location data is a vital part of the mobile experience and is used mostly in mobile apps. This data is widely used for geo-social networking, navigation and travel, retail and real estate searches, and mobile marketing and advertising. With the increase in the number of smart phone users, location-based technologies are emerging at a fast pace and diversifying to businesses providing ubiquitous applications on location-based data.

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There are many tech-savvy organizations operating in Europe that are fully dependent on location based services. The business environment is fast changing in this region owing to the accessibility of useful data from easy locations. There has been a rising demand for location tracking apps and devices in this region because of their significant utility in supply chain, transportation, and other business operations. The business operations of many organizations thus have been streamlined with the location information of their customers as well as vendors.

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The European LBS market is segmented and forecast on the basis of products, such as hardware, software, and services. The market is further segmented on the basis of services such as consulting, integration and design, managed services, and other services. It has also been segmented on the basis of technologies such as Cell-ID, E-OTD, OTDOA, A-GPS, E-GPS, hybrid technology, and other technologies. The applications of this market are mapping, discovery and infotainment, business intelligence and analytics, emergency support and disaster management, leisure and social networking, location-based advertising, location-based games and augmented reality, tracking and others.

The report also includes market share and value chain analyses, along with market metrics such as drivers and restraints. In addition, it presents a competitive landscape and company profiles of the key players in this market.

Related Reports :

North America Location Based Services (LBS) Market

Location based service (LBS) is a solution which helps in analyzing the information of the location so that it can be integrated with the business processes. This solution is also an alternative to the existing GIS resources. The latest technology, that is smart phone’s and social networking trends, are the drivers for the location based service (LBS) market.

In addition, the location based services (LBS) market is expected to rise due to availability of low-cost GPS devices, high interest in user’s private location information services, and deployment of 4G. The major opportunity areas in the location based service (LBS) market are from the navigation, mobile advertisements, tourism, and consumer tracking. North America is one of the developed regions in technology and software applications. Various organizations serve the North America location based service (LBS) market by using the location based services or Apps to track their client, as it aids them in marketing.

Middle East and Africa Location Based Services (LBS) Market

The Middle East and African location based service (LBS) market is expected to grow from $536.5 million in 2013 to $3403.0 million by 2019, at an estimated CAGR of 38.5% for the period 2014 to 2019. The Middle East and Africa location based service (LBS) market can be segmented by geographies, products, service, technology, application, and verticals.
The Middle East and Africa includes tech savvy organizations which are fully dependable on location based services. The business environment is changing which generates a need of ubiquitous data made available at appropriate locations. The generation of various location based services software’s is at its growth in the Middle East and Africa, due to the rising demand in location tracking apps and devices which is beneficial in supply chain, business operations, and transportation.

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Mr. Chandrasekhar K.
Micro Market Monitor
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