LogMyCalls Changes Name to Convirza

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Company Rolls out New Call Marketing Optimization Platform for Digital Marketers

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"Today we’re not just changing our brand we’re changing an industry."

LogMyCalls announced today that it is re-branding and renaming to Convirza. As part of this transition, Convirza is introducing a brand new product, Convirza for Advertisers, the first enterprise call marketing optimization platform. It allows marketers to gather data from words and phrases said on phone calls and then automate marketing actions using that data.

This news comes at a time of significant growth for the company. In March, Convirza acquired a major division of call tracking giant, CallSource, which included hundreds of new clients like Mediagistic and Brandmuscle along with dozens of new employees. Convirza has experienced revenue growth of over 800% over the past two years and currently serves more than 1,200 customers nationwide.

The name ‘Convirza’ brings to mind both the word ‘conversation’ and ‘conversion.’ The company analyzes call conversations and extracts useful data, and then automates marketing actions to drive more call conversions. Convirza for Advertisers is the first call marketing optimization platform.

"Today we’re not just changing our brand we’re changing an industry," said Jason Wells, CEO of Convirza. "We launched LogMyCalls in 2012 and that brand served us well, but we’ve refined our vision for helping customers use conversations in new and powerful ways. Our new brand more clearly represents our commitment to the rich data and enterprise class software we offer.”

The new product, Convirza for Advertisers, has clear differentiators in the marketplace including:

Conversation Analytics – The most accurate and most thorough conversation insights in the market. It analyzes phone calls and extracts data based on the words and phrases said on the call.

Paid Search Attribution - Connect paid search campaigns and keywords to phone calls to optimize ad performance

Lead Quality Scoring - Automatically evaluate the quality of a call from the conversation in order to improve the quality of call marketing campaigns

Bid Management Integration - Send rich web and conversation data to bid management platforms to develop winning bid strategies

Call Marketing Automation – Create rules and thresholds to automate things like PPC bid management, emails, alerts, CRM actions, and callbacks.

In connection with Convirza’s expansion, the company recently relocated its headquarters to Draper, UT, an area the New York Times recently referred to as ‘the new Silicon Valley,’ with a second office in Agoura Hills, CA.

About Convirza

Convirza finds ingenious ways to use customer conversations to deliver remarkable business results. To address the growing demand for intelligence from phone interactions, Convirza’s call analytics and automation platforms help sales, marketing and customer service analyze and act on calls to generate more revenue and improve customer experience.

The company recently released a ground-breaking call marketing optimization platform (Convirza for Advertisers) from its headquarters in Silicon Slopes, Utah and office in Agoura Hills, California. For more information visit Convirza.com or follow the company on Twitter (@convirza), and on Linkedin.

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