Logo Designers in Connecticut, James Marc’s launches new logos.
Connecticut (PRWEB) November 19, 2013
For branding company, James Marc, designing their own company logo was an intense and demanding process. James Marc, Connecticut’s newest and soon-to-be most talked-about business, is a full-service branding company, which includes logo design, graphic design, web design, and SEO (Search Engine Optimization). Owner and designers have over seven years experience in each of the industry specialty areas, making them far from beginners, but the name and company is new to the scene. Therefore, the company had to take a page from its own branding and marketing book, beginning with the most vitally important step… creating a company logo. The result – the James Marc logo is a captivating image that encompasses everything there is to know about the company.
The James Marc, company logo, does, in fact, fervently adhere to the seemingly strict logo design rules, but with a dose of flexibility and a heap of flare. The purpose of a logo is to be a visual identification and representation of a company, service, brand, or product. Most importantly, a logo must be timeless and captivating, which is what the JM logo does.
Staying relatively simple by way of the black and white color-scheme, not only does the logo stay within suggested three color limit, but black and white guarantees the logo to be timeless. The stark contrast of black against white creates a highlighting effect so that every aspect is emphasized and weighs just as important as the next. Regardless of fashion, trend, or time-period, black and white will always be acceptable and traditional.
The actual design of the logo is where James Marc’s founder chose to push the limits, but only because his knowledge and experience allowed. The main logo (center), is timeless and symbolic of what James Marc’s services and values. The design resembles a seal of authenticity or the gold medal seal. With the JM encircled by the words “Custom Quality,” James Marc has emphasized they stand by their work and guarantee it is always of the highest quality. The seal is a timeless symbol throughout the world, not to be taken lightly. As a symbol of validation, accreditation, certification, and quality, the message which is sent is that James Marc will bares the seal of approval because of its unparalleled level of expertise, craftsmanship, service, and professionalism.
While it is commonly suggested for a logo not to be complex and detailed, the James Marc logo keeps the eyes darting all over. The left and right sides of the image are slapped with all kinds of company information, including the kind of company, its specialty services, date of establishment, as well as the James Marc’s location, telephone number, and clientele size. Simply put, these stamps of information, not only keep the image interesting, but also create additional word/mind associations for viewers, while displaying the business’s details upfront. The two sashes of ribbon in the upper right corners, offer a sense of elegance or class, but underneath it all, they are symbolic of banners and ribbon-level services
The face and image of James Marc is simple, yet poignant, at the same time. The words and images create a strong presence and powerful message, leaving no room for confusion on any level. It is engaging and thought-provoking due to the words and symbols. However, the complexity is balanced by the contrastingly simple in color-scheme. The James Marc logo will undoubtedly catch the attention of anyone who sees it, ensuring the James Marc name is not easily forgotten.