Studies Show 72% of Exhibition Visitors Look to Buy, SK Displays Says Boring Exhibitors Miss Big Sales Opportunities

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Studies show that 72% of exhibition visitors are definitely looking to buy. Australian sign and display solutions company SK Displays launch logo printed table cloths to create excitement and help businesses stand out at trade shows.

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Trade show participants aim to create brand awareness, generate leads, and build a relationship with prospects. Our product does just that, it turns boring tables into visually appealing displays for buyers.

It’s been reported by the Exhibition and Event Association of Asia that 72% of people who attend trade shows or exhibitions intend to either make a purchase on site or in the very near future. In addition to that, of those buyers, 83% have the power or authority to purchase. This makes the importance of creating excitement and standing out at a trade show, in order to attract those buyers, every exhibitor’s first priority.

On average, attendees spend 5 to 6 hours looking around in a trade show. Their number one reason for going to one is to see new products with the potential to purchase. Therefore the main goal for any exhibitor should be to grab the attention of these visitors. A bland and boring booth will find it hard to stand out against so many competitors close by.

SK Displays, a sign and display solutions provider based in Sydney, offers a simple yet effective advertising product - logo printed table cloths - to help exhibitors catch the eyes of buyers.

“Participating in an exhibition is a powerful sales and marketing initiative, but only if you stand out,” says Steve Murray, General Manager of SK Displays. He goes on to say that a business in a trade show has access to a concentrated group of active buyers, which is ideal for lead generation.

“We supply our corporate logo printed table cloths for exhibitors who want to leave an impression. The quality of our work is guaranteed to add life to any exhibition table,” says Murray. He goes on to say that “trade show participants aim to create brand awareness, generate leads, and build a relationship with prospects. Our product does just that, it turns boring tables into visually appealing displays for buyers.”

SK Displays’ printed table cloths are available in full colour in 4-foot, 6-foot and 8-foot sizes; as well as in custom and specific table shapes like round, square and triangular. Only using high quality fabrics, their products “will outlast continuous use and abuse,” comments Murray. The print marketing company also utilises dye sublimation printing, which is “the most advanced fabric printing available today. Our finished products are accurate and in stunning, vibrant colours.”

Aside from table cloths, SK Displays offers other advertising solutions such as vinyl banners, outdoor flags, pop-up walls and backdrops, fabric printing, and brochure racks.

To find out more about their corporate logo printed table cloths “to turn an average exhibitor display into an exciting one”, visit http://skdisplaysbanners.com.au/logo-printed-table-cloths/

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SK Displays, the No. 1 banner shop in Sydney, offer a wide range of products and fabric printing services: from flags and banners, to pop-up and media walls, to tablecloths and chair covers, to stage backdrops and themed decors. They can deliver their products not just in Sydney but to any location in Australia, including Melbourne, Perth, Adelaide, Canberra, Brisbane, Gold Coast and Darwin. Their motto is “Quality is the name of our game” and it clearly shows in the kind of fabric printing that they do.

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Steve Murray, General Manager
SK Displays
+61 1300 886 221
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@SKDisplays
since: 09/2014
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