Longwood University College of Business and Economics Announces Chief Brand Officer of Jamba Juice to be Executive-in-Residence

Julie Washington, chief brand officer for Jamba Juice, a specialty beverage and food company that calls itself "the healthy active lifestyle brand," will share her thoughts on personal branding as Executive-in-Residence at the Longwood University College of Business and Economics. Washington's day with students will be capped off with a public presentation on Monday, Oct. 7, at 7 p.m. in Longwood University's Blackwell Ballroom.

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Julie Washington

Julie Washington, Chief Brand Officer, Jamba Juice, Emeryville, California

Washington oversees Jamba Juice's marketing and communications programs, and she also is president of Talbott Teas, a subsidiary of Jamba.

Farmville, Va. (PRWEB) October 01, 2013

Julie Washington, chief brand officer for Jamba Juice, will speak Monday, Oct. 7, at 7 p.m. in Longwood University’s Blackwell Ballroom.

Washington’s talk on “Personal Branding” is part of the Executive-in-Residence lecture series in the College of Business and Economics.

Washington is an accomplished senior marketing and sales executive whose career spans several world-class companies including Procter & Gamble, The Gillette Company, Luxottica Retail, Nestlé Purina Petcare and Bristol-Myers Squibb. She oversees Jamba Juice’s marketing and communications programs, and she also is president of Talbott Teas, a subsidiary of Jamba.

Founded in 1990 and headquartered in Emeryville, Calif., near Oakland, Jamba Juice is a specialty beverage and food company that calls itself “the healthy active lifestyle brand.” The restaurant retailer has more than 800 locations in the United States and several foreign countries.

The Executive-in-Residence program is a public service of the College of Business and Economics and is made possible through the generous corporate support of Barrett Capital Management LLC and Eagle Fire Inc.

About the College of Business and Economics and Longwood University

Longwood, a public university of nearly 5,000 students, was featured in The Princeton Review's book, "The Best Value Colleges: 2013 Edition.” For more information, go to longwood.edu.

Longwood’s College of Business and Economics, accredited by AACSB International, prepares effective and successful business leaders by guiding students to develop their full potential. A dedication to leadership values and ethics builds upon Longwood University’s mission to develop citizen leaders. The college’s required and outstanding internship program ensures that all students practice their business skills and apply their knowledge in the real business world. The College of Business and Economics offers Bachelor of Science in Business Administration, Bachelor of Science in Economics, and MBA degrees. In fall 2014, it will offer an MBA in Real Estate.