fM fashion Music Teams Up with Henry Garza of Los Lonely Boys to Bring a “So Sensual” Feel to their e-commerce Website

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Leading edge platform shopping site fM fashion Music, combining fashion and music with contemporary art, leverages branded music videos to create an emotional online shopping experience.


Los Lonley Boys, "So Sensual" on fM fashion Music site.

'So Sensual’ is an emotionally charged song that captures the essence of our brand. - f+M co-founder Velyna Morales.

The latest published video, which debuted last week on the f+M homepage, showcases the Los Lonely Boys song “So Sensual” with Henry Garza playing guitar, and Chantell Moody, member of the band The Digital Wild, dancing to the soul soaked tune.

fM fashion Music co-founder and CEO Velyna Morales commented, “‘So Sensual’ is an emotionally charged song that captures the essence of our brand.” In the video Garza is wearing a first edition art Wear t-shirt, created in collaboration with artist Lorenzo Masnah, aptly titled “Oye Mamacita,” a music play on words meaningful to the Los Lonely Boys community. Chantell is wearing an f+M art Wear tee as well, Demasiado Corazon, designed in partnership with Italian born NYC tattoo artist Lara Scotton. “We believe in the t-shirt as a powerful vehicle for self-expression — the combination of contemporary art and sentiments around music is what makes our t-shirts unique,” remarked Morales.

f+M believes that no creative medium operates in isolation. Visual artists and musicians influence one another, and fashion and music have always danced together. “The iconic fashion piece for the music artist is the band tee, and this is why we chose the graphic t-shirt as our signature item. What defines the f+M tee is the collaboration with talented visual artists on the art, and the written sentiments that add some music playfulness — almost a game for the music savvy,” said Morales.

The video builds around the sensual dancing of Chantell, and highlights Henry’s guitar playing, particularly heartwarming since he has recently returned to the stage after a severe injury. Featured in Rolling Stone Magazine, The Wall Street Journal, Billboard Magazine and Guitar Player Magazine, Henry is widely recognized as a world class soulful guitar player who delivers big performances. Jill Lynch, fM fashion Music co-founder remarked, “The dance scene, raw and captivating, brings out the message and groove of the song, features our artWear, and we hope resonates with our music loving customer looking for a different kind of online shopping experience.”


About fM fashion Music

Velyna Morales, successful fashion executive, Jill Lynch, artisan and music enthusiast, and Kevin Wommack, music business veteran, have joined forces to launch fM fashion Music. By layering a multimedia experience with a visually stunning e-commerce website, the f+M team has created a highly innovative online experience. The site features music artists wearing f+M art Wear apparel created in partnership with visual artists, while showcasing the apparel in a streamlined shopping experience. The company, committed to supporting those who create art, gives back to their partner artists with each purchase.

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James Basbas
Altos Marketing Group
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