Los Angeles Based Womenswear Brand - RAHI - Launches Exclusive Collection, "NOW", all under $75
RAHI forays into the world of fast fashion by mindfully curating pieces for their online customer base with monthly drops sold exclusively on shoprahi.com. With newness and speed to market at the cornerstone of this collection, RAHI aims to enhance its already successful B2B model whilst aiming to capture a larger audience.
LOS ANGELES, Sept. 19, 2019 /PRNewswire-PRWeb/ -- Quintessential California brand, RAHI, has gained recognition for its feminine and on-trend pieces catered to millennial women, and this October the brand can add another category to their repertoire: fast-fashion. The brand will be launching a subcategory – NOW x RAHI – offering holiday pieces sold exclusively at shoprahi.com, ranging from $30 to $75. There will be new drops each month focused on in-the-moment fashion brought to you at swift speed and at sharp price-points.
Since its inception in 2016, the brand has had a steadfast commitment to B2B sales and has grown significantly while selling to various retailers globally including Bloomingdales, ShopBop, FreePeople and ASOS. As its growth continues, RAHI has decided to place emphasis on its online business and launch a new model as not only a response to today's tough retail landscape, but also, to offer their existing online customer base more affordable options for styles they already love, whilst simultaneously aiming to capture a larger audience.
By owning their production facilities overseas, the RAHI team, which is mainly helmed by women, are successfully able to provide the same quality, craftsmanship and design as their eponymous label, but at a more competitive price-point. The traditional RAHI collection has retails upwards of $200, whereas the NOW category will cap at a $75 retail. Additionally, with closet refreshes being frequently desired by millennials, speed to market will be the cornerstone for this new division.
For its first drop, the NOW collection is centered around holiday dressing, and is predominately comprised of dresses crafted specifically for social soirées. The overall look and aesthetic of this category will be very much in line with the original RAHI collection and will feature everything from sequins to animal patterns. Each piece is thoughtfully designed to make you feel confident, cool and feminine. From short dresses to midi dresses, date night to special occasion, there's a little something for everyone.
The NOW x RAHI collection launches on October 8th and will be exclusively available on http://www.shoprahi.com.
About RAHI
Launched in the summer of 2016 and based in Los Angeles, RAHI is founded by two Sister-In -Laws, Reneta and Neha Jain, who are committed to designing pieces that embrace a California Cool lifestyle. The collection emphasizes dressing style conscious women so that they are confidently ready for life's daily adventures. Whether it's an exotic getaway or girl's night out, each item is mindfully designed to satisfy special moments and social occasions. The pieces are feminine and effortless with a cool sensibility and celebrate women from all walks of life.
SOURCE RAHI
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