SAE Los Angeles Offers Presentation on Sponsorship and Endorsement Deals for Recording Artists

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The Los Angeles campus of SAE Institute, in collaboration with the National Association of Record Industry Professionals (NARIP), presented an overview of the business aspects of sponsorship and endorsements deals for recording artists.

SAE Institute L.A., in collaboration with the National Association of Record Industry Professionals, presented an overview of sponsorship and endorsements deals for recording artists.

Our partnership with NARIP is proof of our commitment to ensuring that SAE grads have the well-rounded skills and knowledge that top tier employers are looking for.

The Los Angeles campus of SAE Institute, one of America’s premier creative media colleges, presented an overview of the business aspects of sponsorship and endorsements deals for recording artists. The information session was offered in collaboration with the National Association of Record Industry Professionals (NARIP), and took place at SAE’s newly opened Los Angeles campus on February 11.

“Our partnership with NARIP is proof of our commitment to ensuring that SAE grads have the well-rounded skills and knowledge that top tier employers are looking for,” said SAE Los Angeles Campus Director Justin Pond. “Our superb faculty, curriculum, and facilities ensure that our students are career-ready once they earn their degrees, and the free information sessions that we offer to our students are valuable enhancements to our classroom offerings.”

"An Overview of Sponsorship & Endorsement Deals" featured presentations from two expert deal-makers: Paul Farberman and Gregory N. Weisman, Esq. Mr. Farberman has been a senior executive at both Universal Pictures and 20th Century Fox. Most recently, he spent 17 years at Feeling Productions, Celine Dion's management company, where he handled day-to-day management of Celine Dion's career.

Mr. Weisman is outside general counsel for over 100 brands and represents high-profile musicians, athletes, actors, and celebrities in connection with their merchandising, endorsement, branding, and other non-entertainment and off-the-field business endeavors.

The presentation explained how to identify and approach the best brands, and execute win-win deals for artists and brands. It aimed to de-mystify these deals and enable non-lawyers to come away with a clear understanding of the most important points.

Topics that were discussed included the following:

  •     Key License Terms
  •     Options
  •     Advances
  •     Deliverables
  •     Clearances
  •     The Quotation Process
  •     Common Licensing Problems
  •     Negotiating the Best Fee
  •     Closing the Deal
  •     Case studies: what works, what doesn't and why
  •     Timing
  •     What brands really look for
  •     How to increase the success for sponsorship and endorsement deals

“An Overview of Sponsorship & Endorsement Deals” was an exclusive presentation for students enrolled in the Music Business Program and Audio Technology Program at SAE’s Los Angeles campus.

About SAE
SAE Institute provides aspiring creative media professionals with a foundation of practical theory and valuable hands-on training in their chosen areas of concentration. Under the guidance of our faculty, which is comprised of working industry professionals, students gain the essential experience they need for entry-level jobs in the entertainment business. Our students are supported in their job searches by SAE’s international network of alumni, many of whom are leaders in the music, film, game arts, and live performance arenas. We offer programs in audio technology across our seven US campuses, along with a music business program at select locations, all fully accredited and focused on preparing students for employment when they graduate. Bachelor’s Degree programs in Animation, Audio, Film, Game Art & Graphic Design are available at the two locations of Ex’pression College, which is owned and operated by SAE Institute Group, Inc. SAE Institute Group, Inc. is a part of Navitas LTD. Learn more at USA.sae.edu.

About Navitas
Navitas is an Australian global education leader, providing pre-university and university programs, English language courses, migrant education and settlement services, creative media education, student recruitment, professional development, and corporate training services to more than 80,000 students across a network of over 100 colleges and campuses in 27 countries. Learn more at Navitas.com.

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Jeffrey Baker
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