Pioneering Restaurant Pager Firm Evolves to Enhance the Full Customer Experience

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LRS, innovator of the first restaurant pager, transforms its brand to reflect a wider focus across many industries.

LRS today as shown at the new website

LRS today as shown at the new website

Today, LRS’ integrated tools and applications are used not only to make service companies more productive when serving guests, but also to help those businesses operate more efficiently.

Long Range Systems (LRS) today unveiled a new company logo and website aimed at transforming its brand from paging company to leading provider of tools and services that enhance the guest experience and organizational efficiency across multiple industries, from restaurants and retail to hospitality and healthcare.

LRS innovated the first guest pager for the restaurant business in 1991 and quickly became a leader in the industry, as reflected in its domain name at Although its comprehensive suite of tools and services has long been used in many industries, LRS’ reputation to date has been dominated by its legacy wait-list product. The time was right to change that.

In addition to a host of messaging tools that started with pagers, the company has rapidly expanded its focus to help customers increase guest interactions, improve delivery and service times and monitor guest satisfaction in real-time, all to improve guest satisfaction and retention levels.    

“LRS solutions now expand well beyond one-way messaging into the Internet of Things, with technology that integrates two-way communication with automated tracking of guest locations and speed-of-service metrics that deliver the best possible customer experience,” said Skip Cass, chief executive officer of LRS.

Today, LRS’ integrated tools and applications are used not only to make service companies more productive when serving guests, but also to help those businesses operate more efficiently. The tools minimize the number of unattended waiting guests and quickly identify bottlenecks and incomplete service levels that hurt the customer experience. LRS wanted its brand to reflect the growth and evolution of the company and the numerous industries and areas of guest management that it serves today.

“It takes only one bad guest experience to form an lasting impression,” said Cass. “LRS’ solutions have grown from messaging waiting guests to helping our customers provide the best possible service in the right amount of time.”

The company is a pioneer across the spectrum of customer service and satisfaction, with 20 patents and over 30 products. LRS products help hospitals manage patient flow and communicate with staff. They assist colleges and universities to more efficiently deliver services to students. And they enable retail and hospitality businesses to deliver better, faster and more responsive service to guests.

The company’s core suite of solutions covers guest management, customer feedback, location tracking for operational efficiency and staff communications.

“Any business that needs to communicate with, guide, engage and get feedback from customers benefits from our solutions,” said Michelle Strong, chief marketing officer at LRS. “As a company, we transcended beyond paging years ago, it was time for our brand and marketing to catch up.”

The new LRS corporate website can be found at And the full catalog of LRS notification and communication devices can be found at

About Long Range Systems

Long Range Systems, LLC is a leading global provider of on-site paging, guest management and surveying tools. LRS solutions are used in a variety of settings, including: restaurants, hotels, hospitals, day cares, amusement parks, churches, retirement and nursing homes, doctor/dentists offices and more. LRS owns 20 patents and markets over 30 products designed to streamline operations, improve customer satisfaction levels and increase sales. For more information, visit

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Jamie Rudolph
Idea Grove
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