LRXD Named Lead Digital Agency for Red Robin International, Inc.
Denver (PRWEB) July 25, 2013 -- After working collaboratively with Red Robin International, Inc. for close to a decade, advertising agency LRXD has been named the restaurant company’s lead digital agency alongside their Agency of Record, carrying responsibility for the company’s digital execution and maintenance.
The opportunity – about which Red Robin approached the agency – builds upon years of work LRXD has been performing for the company, including building iPhone and Android apps, search engine optimization and managing the websites for its concept-based restaurants and loyalty program. LRXD’s work will support the overall strategy by Red Robin’s agency of record.
LRXD begins working this week in the new role, and its team is thrilled to have been selected, said John Gilbert, the agency’s chief digital officer. “It came to us through our long-term relationship,” he said, “and it’s a good testament to the trust between us.”
In addition to performing maintenance and database updates, LRXD will rework and retool Red Robin’s website to be mobile-responsive, recognizing the shift in how to best build and offer up mobile content, Gilbert said.
About LRXD
LRXD is a health & happiness advertising agency that’s been in operation since 1968. We work with national and international brands that help people get healthy or give them ways to celebrate feeling good. We’re experts at both traditional and digital. How can one agency claim expertise in both? LRXD is the combination of two specialized agencies — LeeReedy and Xylem Digital — who came together to form one full-service firm. Because we’re independent and take on fewer clients, we ensure a highly individual and original brand experience for every client we retain. LRXD is headquartered in Denver. For more details, visit http://lrxd.com.
Steve Sapka, Sapka Communications, 305.479.5208, [email protected]
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