Local Search Association to Demystify Digital Marketing for Charlotte Business Owners

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Google, Yahoo, YP, Command Partners, UBL and other experts will offer objective, practical marketing advice on July 26

We’re thrilled to be able to help LSA cut through the noise surrounding digital marketing.

The Local Search Association (LSA) is hosting a Digital Marketing Bootcamp for Charlotte-area business owners on July 26, 2015 at the Embassy Suites hotel. On average, local businesses use more than seven marketing methods to promote themselves, nowadays. That number has been steadily growing and stands as an indicator of the increasing complexity of digital marketing.

This one-day event offers a quick and affordable digital marketing program, designed to help business owners gain a better understanding of the fundamentals of online marketing. Speakers include some of the top industry experts from Google, Yahoo, YP, Acxiom, Constant Contact, BIA/Kelsey and Charlotte-based marketing firms UBL and Command Partners.

“Most local business owners are confused, even overwhelmed, by all of the platforms, vendors and digital marketing channels available,” said Greg Sterling, VP of Strategy & Insights for the LSA. “Our goal is to give them objective information and concrete advice in a no-pressure environment.”

The agenda features sessions on:

Building a Successful Digital Marketing Strategy
SEO Fundamentals for Business Owners
Finding and Fixing Your Data Online
Taking Control of Your Online Reputation
Social Media for Time-Starved Entrepreneurs
Mobile Marketing: What You Need to Know
Email Marketing in a Multi-Device Era
Making the Most of a Limited Budget
How to Hire a Digital Marketing Vendor

“We’re thrilled to be able to help LSA cut through the noise surrounding digital marketing,” said Roy Morejon, President of Command Partners. “The agenda presents a concentrated dose of digital marketing that would be hard to find anywhere else.”

Morejon will be speaking during the SEO Fundamentals for Business Owners session, providing tips and tricks on how to boost organic search visibility with essential search-engine optimization information. Command Partners’ Director of Social Media, Rich Tucker, will be speaking in the Social Media Strategy and Tactics session, addressing Facebook tactics for business owners and discussing the broader social media landscape.

The program is intended for both digital novices and those who already have considerable experience with online marketing. It’s divided between general advice sessions and tactical breakouts that provide specific guidance and how-to information from industry experts. LSA Bootcamp also offers informal peer networking and access to sponsors and exhibitors for in-depth discussion of their specific marketing issues and questions.

To learn more or register today, visit http://www.LSABootcamp.com. Tickets are just $30. Use promo code: COMMAND to save $10 on admission.


The LSA Bootcamp is an affordable one-day digital marketing intensive designed to help business owners gain a better understanding of the fundamentals of online marketing. The event series will make stops in Charlotte (7/26/15), Atlanta (8/30/15), Portland (11/8/15) and Austin (1/24/16) and features expert speakers from some of the most prominent and recognizable vendors in the digital marketing industry. For more information, visit http://www.LSABootcamp.com.

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Stephanie Spaulding