Lubbock Texas Welcomes the Brand New Tru by Hilton Lubbock Southwest

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The unique hotel experience is situated near Texas Tech University and Jones AT&T Stadium

Tru by Hilton Lubbock Southwest

“We are incredibly honored to join the Tru by Hilton brand and introduce travelers to this innovative type of lodging,” said Maribel Mendoza, general manager. “Our ideal location, unique set of offerings and affordable price make us a top choice for guests visiting the Lubbock area.”

Hilton's innovative hotel brand, Tru by Hilton, today announced the opening of its latest property, Tru by Hilton Lubbock Southwest. The 98 room hotel, located at 6702 62nd Street, is owned and managed by Baywood Hotels Inc. The new hotel is conveniently located near Texas Tech University, Jones AT&T Stadium, 4ore Golf, and South Plains Mall.

Tru by Hilton promises guests a simplified and spirited stay, rooted in value. Developed from the ground up using consumer and owner feedback, Tru by Hilton is a revolutionary brand with a cross-generational appeal for travelers looking for a new, affordable hotel experience.

“We are incredibly honored to join the Tru by Hilton brand and introduce travelers to this innovative type of lodging,” said Maribel Mendoza, general manager. “Our ideal location, unique set of offerings and affordable price make us a top choice for guests visiting the Lubbock area.”

Tru by Hilton properties feature the amenities and experiences that matter most to guests, including comfortable beds, smaller, more efficiently designed rooms with a mobile desk, large bathrooms with premium bath amenities, top-rate in-room entertainment, a complimentary build-your-own "Top It" breakfast bar with healthy, sweet and savory items, a 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge, along with a 24/7 "Eat. & Sip." market with gourmet snacks and drinks. The hotel experience is enabled by technology including mobile check-in, Digital Key, super-fast free WiFi, remote printing, a social media wall, lobby tablets and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends including barre, TRX bands, free weights, cardio and flexibility gear.

Tru by Hilton Lubbock Southwest is part of Hilton Honors®, the award-winning guest-loyalty program for Hilton’s 16 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key.

To make a reservation, visit Tru by Hilton Lubbock Southwest or call +1 806-701-4888

Learn more about Tru by Hilton at newsroom.hilton.com/trubyhilton and http://www.trubyhilton.com.

About Baywood Hotels
Established in 1975, Baywood Hotels, Inc. is a fast-growing hospitality management and development company, operating $1 billion in assets and employing over 3,000 associates nationwide. The company is headquartered in Columbia, MD and has regional offices in Denver, CO; Miami, FL; Rochester, NY, San Antonio, TX and Northern VA. In each of its regions, the private hotel ownership company is consistently recognized as an innovative leader in the hotel industry, focusing on product concept and development and the outstanding management of its assets. The focused vision, strong values and aggressive long-range strategy of Baywood Hotels has helped the company develop reputable and well-branded hotels in areas where Baywood has competitive expertise and partnerships. Baywood Hotels’ portfolio includes well-known brands, such as Marriott, Hilton and InterContinental Hotels Group, as well as several independent brands. Contact us through Facebook or our website or connect with us on LinkedIn.

About Tru by Hilton
Tru by Hilton is a game-changing hotel brand with more than 50 open locations across North America where guests don’t have to compromise between a consistent, fun and affordable hotel stay. Spirited, simplified, and grounded in value, Tru by Hilton is designed for cross-generational appeal, with a large, reimagined public space where guests can work, play, lounge, and eat, and efficiently designed modern guest rooms that feature a rolling desk, oversized windows for natural light, and bright, spacious bathrooms. Guests can enjoy complimentary amenities including a free build-your-own ‘Top It’ hot breakfast, with both healthy and indulgent items and more than 35 toppings; a multifunctional fitness center; and fast WiFi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more at http://www.trubyhilton.com or newsroom.hilton.com/trubyhilton, and connect with Tru by Hilton on Facebook, Twitter, YouTube, LinkedIn, and Instagram.

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Maribel Mendoza
@BaywoodHotels
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