“I could not be happier to announce that I’m officially back with Lucky Tackle Box,” said Travis Moran. “I witnessed this company come back from the brink of bankruptcy, and I’m thrilled to be part of such an energetic, motivated, and passionate team."
NEWPORT BEACH, Calif. (PRWEB) October 14, 2019
Lucky Tackle Box announced last week that fishing personality Travis Moran has officially re-joined its executive leadership team following the company’s acquisition in July of 2019. Travis Moran will collaborate closely with the Lucky Tackle Box marketing and operations department, and he will also become an integral component of the improved customer experience by producing monthly content that educates anglers on how to use specific baits, lures, and tackle.
Travis Moran was previously a Lucky Tackle Box partner from 2016 to early 2019, but he was forced to step back from the role due to personal reasons. Following the acquisition of Lucky Tackle Box by Nuvest Ventures in July of 2019, there was an opportunity to reincorporate Travis as “Chief Fishing Officer” on the executive leadership team. Although Travis was initially cautious about supporting the new Lucky Tackle Box brand, he said he took a leap of faith after seeing what the company’s new ownership had planned for the future.
“I could not be happier to announce that I’m officially back with Lucky Tackle Box,” said Travis Moran. “I witnessed this company come back from the brink of bankruptcy, and I’m thrilled to be part of such an energetic, motivated, and passionate team. Together, we’re going to improve customer service and make Lucky Tackle Box the best fishing subscription box money can buy.”
With Travis Moran back on board, Lucky Tackle Box hopes to become a one-stop shop for passionate fishermen and professional anglers to receive education, information, apparel, and high-quality fishing equipment. In addition to producing monthly unboxing videos and how-to tutorials, Travis Moran will offer expert advice and professional insight to help Lucky Tackle Box become more engaging, authentic, and immersed in the angler community.
In addition to hiring Travis Moran, Lucky Tackle Box recently hired a US-based customer service team, and it also created a new account dashboard that allows customers to manage orders, track payments, adjust settings, and – beginning in November – chat with customer service representatives. According to Lucky Tackle Box, these operational updates are all part of a larger shift towards becoming a more transparent, customer-focused brand.
To prove its renewed commitment to its customer base, Lucky Tackle Box has dubbed October as “Customer Appreciation Month.” Throughout the month of October, Lucky Tackle Box will host Facebook LIVE customer service events and product giveaways on social media. Additionally, all new Lucky Tackle Box customers who subscribe to an XL box before October 31 will receive $10 off using promo code Lucky10.
About Lucky Tackle Box:
Lucky Tackle Box is the premier monthly subscription box for passionate fishermen & professional anglers. For one monthly fee, Lucky Tackle Box will ship a curated box filled with an assortment of baits, lures, and tackle from the industry’s best brands. Shipping is FREE in the United States, and members can easily modify and cancel their subscriptions at any time, no hooks attached. Lucky Tackle Box was acquired by Nuvest Ventures in July of 2019, and a new management team assumed operations shortly after. Since that time, Lucky Tackle Box has updated its inventory and refined its mission to provide education, information, apparel, and equipment to the vibrant subculture of fishermen and fisherwomen.