Lugana DOC Completes Successful Grand Tasting Event with Sold Out Educational Seminars in New York City

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200 industry professionals tasted Lugana DOC wines in a Grand Tasting with 24 wineries and two Educational Seminars.

The Lugana DOC Consortium (http://www.consorziolugana.it) held its first New York City ‘Grand Tasting’ event on November 5th, 2019 at the Redbury Hotel. Exclusively for qualified wine trade and media, close to 200 industry professionals attended the event which focused on presenting the essence of the Lugana DOC region.

The tasting event featured two sold out educational seminars hosted by the Lugana DOC Consortium President Ettore Nicoletto and wine industry veteran Lars Leicth of The Somm Journal. The first seminar focused on the characteristics of the Turbiana grape, the indigenous grape of Lugana, while the second seminar focused on the unique terroir of the region and titled “The Lake, Mountains, and Morainic hills.”

“We are pleased to have witnessed an immense amount of enthusiasm during the events in New York, both by the wineries present and the guests. According to those who took part in the masterclasses, their expectations of the Lugana DOC wines were surpassed.” Says Andrea Bottarel, Director of the Lugana DOC Consortium. “This feedback in a city like New York, that is certainly not easy to impress, shows that Lugana has a bright future here.”

Guests who attended the seminars had the opportunity to taste a flight of Lugana DOC wines that exemplified the Turbiana grapes’ ability to produce a diversity of styles. The five wine styles featured were Annata, Superiore, Riserva, Vendemmia, Tardiva (Late Harvest) and Spumante (sparkling). Additionally, these flights showed the unique age-ability of Lugana DOC wines with a range of vintages starting from 2012 through 2018.

Andrea Bottarel continued “During the two masterclasses, the wineries that participated were introduced to the audience and they helped give an in-depth perspective of many important topics. It is perhaps the first time that Lugana undertakes such a choral action and we are sure that this is a good start that will help us bring the true soul of the territory with its protagonists abroad.”

Twenty- four producers or winery representatives participated during the Lugana grand tasting event. For many of these producers, it was their first campaign of this magnitude in the United States. “There are many more stories to tell from Lugana DOC, with a key message of simplicity of approach that boasts a multitude of beautiful stories, personalities and interpretations of this niche territory” concluded Andrea Bottarel.

For more information and the latest updates, visit http://www.consorziolugana.it.

About Consorzio Tutela Lugana DOC
Established in 1967 and representing over 125 producers, the Lugana Consortium works to promote the Lugana brand and to protect the quality of the denomination both in Italy and abroad.

About Colangelo & Partners
Colangelo & Partners (http://www.colangelopr.com) specializes in premium food, wine and spirits brands, and has long-established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior. The agency focuses on “closing the loop” between creative communications programs, distribution, promotion, publicity, and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results. Founded in 2006, Colangelo & Partners was honored as one of the year’s top integrated communications firms at the 2013 Agency Elite Awards and for one of the best digital marketing campaigns at the 2014 Digital PR Awards.

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Michelle Erland
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