LuxieLush Cosmetic Company Relaunches Today As Luxie

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The launch unveils the beauty company’s new expansion and product line.

Luxie's New Logo

Luxie quickly gained attention with makeup artists and Fashionistas alike due to their original "Rose Gold" line of makeup brushes.

LuxieLush relaunches as Luxie with an exciting new brand identity inspired by its highly regarded professional makeup tool and cosmetics line.

Communicating this evolution, Luxie has unveiled an original marketing campaign which includes a new logo, a social media-based advertising campaign, a reimagined website and a brand new line of products. The launch comes as the company embarks upon a global retail expansion.

Upon its creation in 2013, Luxie quickly gained attention with makeup artists and fashionistas alike due to their original "Rose Gold" line of makeup brushes in a range of sizes. Luxie’s brushes, with the signature baby pink handle and rose gold specialty-plated and colored ferrule, are more than just a "pretty face." The handles were expertly designed for easy gripping and precision control while the premium synthetic brush hairs have the perfect taper for depositing and blending color and help create an even, flawless look when using cream products. The brushes are antibacterial and cruelty-free, too.

New products to be rolled out in the 3rd and 4th quarters of 2014 include a Luxie 30 piece Pink Synthetic Brush Set, a Luxie 30 piece Black Brush Set, a Luxie 10 piece Kabuki Brush Set, Luxie luxury Single Makeup Brushes, Luxie Blue Me Away Eye Shadow Palette, Luxie Eye Shadow Palette Collections, Luxie Luxurious soft synthetic false eyelashes, Luxie deluxe mink false eyelashes, Luxie Macaroon Compacts, 200 single eye shadow colors and Luxie Liquid Lip glosses in a range of colors.

Luxie just introduced a line of luxury acrylic cosmetic organizers this month with great fanfare and interest from beauty publications and makeup artists.

The revamped web site and social media pages are now live.

Luxie Corporate website:
Luxie @ Instagram:

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Kerith Henderson
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