Luxury Lifestyle Website Scaleogy, Launches A Very Innovative Way To Sell Online Advertising

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Scaleogy is a luxury lifestyle website for affluent individuals. They have launched a new, innovative way to sell advertising online via a countdown timer on their website.

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I like to think outside the box. For me selling advertising on a CPM or CPC basis just isn't appealing. I want to give my clients a real platform to enable them to get the most out of their advertising budget.

Luxury doesn't come cheap, and nor does advertising on luxury websites, or does it?

Scaleogy.com, a luxury lifestyle website has launched a new, innovative way to sell their advertising offer via a unique countdown timer. This means that you could be the only luxury brand advertising on their website for an entire month for just £1, unless of course someone beats you to it.

This sounds peculiar perhaps, but the founder, Ben Hulme thinks that it's a fantastic way to sell their advertising package. "We currently only offer our advertising to just one luxury brand per month, so that they get maximum exposure from our website. The idea behind the countdown timer is that every minute that goes by, the cost of the package gets cheaper by £1 every 1 minute. This creates a buzz around our product and enables luxury brands to buy the product before someone else does on a first come first served basis".

The countdown timer on Scaleogy.com starts at 40,000 and counts down to zero. The reason for this is because on average there are just over 40,000 minutes per calendar month. This, swapped into £GBP enables a very unique pricing structure which is used on the young entrepreneurs website.

The countdown method has already raised some attention and is proving to be a good marketing tool for the company.

"I like to think outside the box. For me, selling advertising on a 'CPM' (cost per thousand impressions) or a CPC (cost per click) basis just isn't appealing. I want to give my clients/advertisers a real platform to enable them to get the most out of their advertising budget. We enabled the brand in question to 'takeover' the entire website for the whole month ensuring they get everything we can offer to them." Says Ben Hulme.

The concept can be seen loud and proud at the top of the luxury lifestyle website.

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Ben Hulme

Ben Hulme
@Scaleogy
since: 03/2012
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