Madison National Life Insurance Company, Inc. Launches New Consumer Website

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Madison National Life, a leading provider of simplified life insurance products announces its new online look.

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Madison National Life Insurance Company, Inc.

Madison’s web presence will encourage customers and agents to explore and enjoy their search experience.

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Madison National Life is pleased to announce the launch of its new branded website: The November 2013 launch coincides with a banner year for the company, including a strategic initiative to focus on organic growth and product development. As the company emerges as a leader in the simplified issue market place, executives at Madison National Life are determined to improve its presence online through Search Engine Optimization efforts (SEO) to increase traffic, improve Google alert retention and ultimately provide distribution channels with prospective buyers that visit the site.

"Our new website brings us into the mainstream with current looks and branding. Madison’s web presence will encourage customers and agents to explore and enjoy their search experience,” says Brian Pearson, VP, Director of Agencies at Madison National Life. He goes on to say, “Search Engine Optimization will play an important role in recruiting new company relationships. In addition, the infrastructure is now present which will allow frequent updates and future enhancements such as a policyholder premium portal."

The new site offers a contemporary look and streamlined user experience. It features enhanced resources and functionality designed exclusively for the company’s diverse markets. “We wanted to make the site a source not only for consumers, but also a tool that our distribution channels can rely on as an educational tool for its own clients,” says Jamie Frahm, Marketing Specialist. The site represents the company’s new initiate, as a fast growing and modern company within the insurance realm.

Policy owners can access change documents through the "Customer Care" section and submit “Online Service Requests” that will be answered in a timely manner by a Policy Owner Services representative in the Madison, WI home office. The company is looking towards 2014 to launch new interactive features for policy owners, including an online payment option and secured portal for account statements and updates.

Madison National Life is interested in hearing from consumers, distributors and visitors of the website. Pass along your comments, suggestions and feedback to mnlagency(at)madisonlife(dot)com. For questions about the company and its services, contact Jamie Frahm at 1-800-356-9601 ext 2807.

About Madison National Life Insurance Company, Inc.

Madison National Life Insurance Company, Inc. (MNL) is a wholly-owned subsidiary of Independence Holding Company, a NYSE listed corporation (Symbol IHC) with principal interests in the life and health insurance business. Learn more here.

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Jamie Frahm
Madison National Life Insurance Company

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