Buyer persona interviews are important, because once one has created effective buyer personas, they know their customers on a more personal level, and can begin crafting marketing efforts specifically designed to solve their problems.
AUSTIN, Texas (PRWEB) October 27, 2017
Adele Revella, the CEO of Buyer Persona Institute and the author of the book “Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business” sat down for an interview with Magnificent CEO and founder David Reimherr to provide further insight into the buyer’s journey. She is widely accepted as an expert in her field and provided a glimpse into how she conducts buyer persona interviews in this new and exclusive webinar.
Buyer persona interviews are important, because once one has created effective buyer personas, they know their customers on a more personal level, and can begin crafting marketing efforts specifically designed to solve their problems. One can then begin to more effectively cater brand messaging and content to give customers what they want when they want it.
In the webinar, Revella walks Reimherr through a buyer persona interview, offering insight into the process and providing marketers with tips for conducting effective interviews that will help them market and sell more effectively in the future.
The webinar is available on Magnificent's YouTube page and, with an accompanying webinar, on Magnificent.com, or by clicking here now.
About Magnificent Marketing:
Magnificent Marketing is a full-service content marketing agency that takes care of each of their client's complete marketing needs so the client can concentrate on the core duties needed to manage and grow their business.
Their objective is to generate leads that turn into customers while focusing on expanding the visibility of a company and brand, and positioning them to be "top of mind" for their future potential clients.
In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought.
About Adele Revella:
Adele is CEO of Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business (Wiley 2015), recently named a Top 5 Business Book by Fortune Magazine. Adele’s unique perspective derives from decades of experience as a sales and marketing executive, trainer, researcher and entrepreneur.