While this is similar to multichannel marketing, omnichannel is far more customer-centric and encompassing, and covers the overall brand experience that a customer has across any platform, any channel, in person, or online, every step of the way.
Austin, TX (PRWEB) September 07, 2017
One way to describe omnichannel marketing is through its focus: delivering a seamless and unified experience across every channel. While this is similar to multichannel marketing, omnichannel is far more customer-centric and encompassing, and covers the overall brand experience that a customer has across any platform, any channel, in person, or online, every step of the way.
To help marketers master this marketing approach, Magnificent Marketing has teamed up with Ann Handley -- expert marketer and bestselling author -- to present a new webinar on the importance of this strategy and techniques for implementing it.
The webinar covers the following topics:
-The importance of knowing the company story
-Voice and tone
-What omnichannel might look like
-Who should use omnichannel
The webinar is available on Magnificent's YouTube channel and, with an accompanying blog, at Magnificent.com. Click here to watch now!
About Magnificent Marketing:
Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.
Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.
In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought.
About Ann Handley
Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. Her book, Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content (Wiley), is a Wall Street Journal bestseller.
She is a former monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencerprogram , and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese and Czech. She currently has 350,000 followers on Twitter and writes about content, marketing and life here at AnnHandley.com.
A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor.
Ann is based in Boston, Massachusetts, where she works from a tiny house in her backyard.