Staying ahead in the SEO game of content marketing means keeping on top of best practices, trends, and more. But – and this is a big “but” – how does one know if they're doing enough?
Austin, TX (PRWEB) November 01, 2017
Staying ahead in the SEO game of content marketing means keeping on top of best practices, trends, and more. But – and this is a big “but” – how does one know if they're doing enough? How does one catch mistakes, and, more importantly, find opportunities for improvement?
That is done through an SEO audit: a “deep-dive forensic analysis” that determines how a website is doing with SEO while highlighting errors and illuminating opportunities for improvement.
Magnificent Marketing has partnered with Stephan Spencer - internationally-recognized SEO expert, best-selling author, podcaster, and general optimization guru - to present marketers with a new webinar on how to effectively conduct an SEO edit.
Spencer, author of the essential SEO Bible, 'The Art of SEO," touched on the following topics:
- On-page and off-page factors
- The three types of essential audits
- Where to begin with an audit
- Accessibility and indexability
- Checking an XML site map
- Optimizing site architecture
- Cleaning up HTML
- And more!
The webinar is available on Magnificent's website and YouTube page and can be found by clicking here.
About Magnificent Marketing:
Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.
Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.
In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought.
About Stephan Spencer:
ABOUT STEPHAN SPENCER
Stephan is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce, all published by O’Reilly. The Art of SEO, now in its third edition and weighing in at nearly 1000 pages, is considered THE bible on search engine optimization, boasts testimonials from such industry giants as Seth Godin and Tony Hsieh, and is even used as a textbook at universities.