RankBrain, the machine-learning artificial intelligence system being used to help process search results, accounts for 15% of all searches, according to Google engineers. This means it's going to get dicey to master SEO for those not on top of their game.
Austin, TX (PRWEB) June 15, 2016
Magnificent Marketing is excited to announce that the company's CEO and founder David Reimherr has teamed up with internationally recognized SEO expert and best-selling author Stephan Spencer. Spencer wrote Google Power Search, and co-authored Social eCommerce and The Art of SEO. The Art of SEO-- now in its 3rd edition and weighing in at nearly 1,000 pages--is considered the bible of Search Engine Optimization. The book has received high praise from the likes of Seth Godin, Tony Hsieh, and Danny Sullivan, and is even used as a textbook at universities.
On-page SEO: What goes in the on-page bucket is anything that would be on the page, in the HTML code, on the render page- anything that affects the page in question.
Off-page SEO: includes things from other pages of the website or other sites altogether.
These are signals that Google pays attention to, that aren’t directly on the web, like domain WhoIs records, or a kind of historical rap sheet. There are way more off-page signals to think about, and they are becoming way more elusive for the marketer to figure out and master. As the world becomes more driven by artificial intelligence, it will become more difficult to even know what the off-page factors are, and as AI becomes a bigger part of the Google algorithm, it's likely that users are going to have a really difficult time understanding what the signals are. RankBrain, the machine-learning artificial intelligence system that’s being used to help process search results, accounts for 15% of all searches, according to Google engineers, and this will likely ramp up over time. This means it's going to get dicey to master SEO for those not on the top of their game.
This webinar features information about the best ways to maximize both on-page and off-page SEO and, through an in-depth interview with Spencer, covers the follow topics:
-Determining the value of links
-Finding a reliable, reputable SEO company
-Taking action with title tags
-Using a structured data markup
The webinar is available on Magnificent Marketing's YouTube channel and at Magnificent.com. Click here to watch it now!
About Magnificent Marketing:
Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.
Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.
In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought!