Ritu Kumar Chooses Manthan’s Advanced Retail Analytics to Power Key Merchandising Decisions

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The luxury brand will leverage Manthan’s predictive and prescriptive analytics to optimize key assortment, inventory and in-season allocation decisions across channels

Manthan - Retail Analytics
Manthan’s Retail Analytics solution perfectly matched our requirements and provided us fast time to value. It is intuitive and our business users now have access to complex analytical insights to drive better business outcomes with just a few clicks

Manthan, a leader in Big Data, Advanced Analytics and Artificial Intelligence is pleased to announce that Ritu Kumar, one of the most respected designer-wear brands in India has chosen its leading-edge Advanced Retail Analytics solution to power key merchandising decisions.

Ritu Kumar and its sub-brand “Label” are admired the world over for their distinctive use of colors, quality of fabrics, intricate embroideries and rich Indian aesthetic to create unique, sophisticated products. As they cater to an increasingly diverse global consumer base, Ritu Kumar requires the ability to forecast demand, identify assortment gaps and improve allocation to meet their business goals.

Manthan’s Retail Analytics will enable Ritu Kumar to accurately forecast demand for new SKUs, identify opportunity areas in their existing assortment range and optimize their in-season allocation and delivery plans. The advanced analytics solution will provide granular insights that help in introducing the right products based on customer preferences, optimal in-season allocation across channels based on key attributes and insights to refine their delivery strategy.

The ready-to-use solution offers merchandisers advanced algorithms out of the box, eliminating the need for business users to rely on data scientists and IT for detailed analysis.

“Manthan’s Retail Analytics solution perfectly matched our requirements and provided us fast time to value. The solution is intuitive and our business users now have access to complex analytical insights to drive better business outcomes with just a few clicks” - Amrish Kumar, CEO, Ritu Kumar

“We are thrilled to add a marquee brand like Ritu Kumar to our customer roster and very excited about the rapid adoption of leading-edge analytics in fashion. Manthan’s full spectrum of analytics capabilities are essential to address omnichannel retail challenges and drive profitable decisions” – Seema Agarwal, VP -Retail Analytics, Manthan.

“India is a key market for Manthan and a dedicated team for the region reflects our strategic focus. Manthan is rapidly expanding its footprint and some of the largest retailers already use Manthan’s solutions,” added Seema.    

About Manthan
Manthan is the Chief Analytics Officer for consumer industries worldwide. Manthan's portfolio of analytics-enabled business applications, advanced analytics and AI platforms and solutions are architected to help users across industries walk the complete data-to-result path - analyze, take guided decisions and execute these decisions real-time. Sophisticated, yet intuitive analytical capability coupled with the power of big data, mobility and cloud computing, brings users business-ready applications that provide on-demand access and real-time execution - the only path to profit in a contemporary, on-demand and connected economy. Manthan is one of the most awarded analytics innovators among analysts and customers alike. To learn how businesses can gain from analytics, please visit https://www.manthan.com/

About Ritu Kumar
Ritu Kumar is the largest & most respected designer brand in India today. Since 1969 she has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Her understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. The company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic. For more info https://www.ritukumar.com/home

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Vikram Murdeshwar
Manthan
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Manthan
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