Mariposa Launches Music Services in Latin America with Innovations that Hook Millennials

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Mariposa Challenges music providers bringing more value to mobile operators, consumers, and the music industry. Mariposa offers a fresh breath to the operators brand appeal.

Home Screen of Mobile Music App

Intuitive user experience for Free Mobile Music

“Our goal is to create a service that attracts new subscribers, particularly millennial consumers.”

Mariposa Holdings Group has teamed with ROK Mobile launching the most sophisticated music applications and full mobile music. Introducing Mariposa’s “Libertad ROK” an end-to-end service offering the most superior mobile music offer in Latin America.

In addition to providing end to end mobile music solutions white labeled for mobile operator and large consumer brands, ROK and Mariposa have plans to launch a ROK Movil MVNO for Latin America.

The partnership has created a suite of services benefiting consumers, mobile operators, artists, and content providers; Mariposa has created an eco-system with ROK Mobile to deliver what it takes to attain massive subscriber adoption.

David Fondots, Mariposa CEO, states “Most people found valuable services after they first discovered the capabilities of data during their 'ME' time,” the time they spend on entertainment, games, and music.

ROK Mobile provides unlimited voice, text, data and music in the USA and UK providing the end-to-end experience that combined with Mariposa creates a powerful understanding of consumers and mobile.

“With Mariposa we have brought together the application, services, catalogue, and everything required for operators in Latin America to offer their own branded service,” says Gabriel Rene, COO ROK. “Our goal is to create a service that attracts new subscribers, particularly millennial consumers.”

Among key features are:

  • Dynamic Wi-Fi off load lowering carrier data cost by as much as 50%
  • Radio-tuning features that allow music fans to dial up more popular artists
  • On-demand Radio feature powered by Gracenote Rhythm musical algorithms.
  • Filtering by a mood such as “excited” will deliver more energetic tracks.

Mariposa’s Libertad ROK learns what fans like and dislike with its adaptive controls, getting smarter and more personalized the more they are used.

The solution will go live with 3 operators in Latin America in the coming months.

About Mariposa
Mariposa RBT and mobile music solutions are live today across 9 countries In Latin America plus the USA with 14 mobile operators. Driven by hands on, analytics approach to mobile services, Mariposa’s innovative applications drive revenue, loyalty, and profit from Mobile Money, Music, RBT, and Cloud with exclusive combinations of technology and content.### ###

About ROK Mobile
ROK Mobile provides unlimited voice, data, SMS on their nationwide 4G LTE network and unlimited music featuring over 20 million on-demand audio tracks. ROK Mobile was founded by John Paul DeJoria and Jonathan Kendrick.

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David Fondots

David Fondots
since: 02/2015
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