MarketDeveloper can be melded to fit almost any requirement and this flexibility perfectly complements Glasgow Life’s complex operations
London, UK (PRWEB UK) 9 January 2014
This highly optimistic start to the new year comes at the end of a successful 2013 for MarketDeveloper. Last year saw the CRM company further expand its client base into the publishing arena securing business from, among others, Mark Allen Group. 2013 also saw a host of add ons to the flexible MD v5.1 solution
The adaptable nature of the MarketDeveloper solution was a key issue for Glasgow Life when picking a CRM system. MarketDeveloper can be melded to fit almost any requirement and this flexibility perfectly complements Glasgow Life’s complex operations. Another important influence on the management organisation’s decision was speed of implementation. Unlike many CRM solutions MarketDeveloper requires very little setup time and once the necessary data is loaded the system is ready to go.
As a public sector organisation it is essential Glasgow Life can guarantee security and transparency when dealing with data. As an official G-cloud supplier MarketDeveloper is the perfect candidate for this. All data is hosted from secure UK based Data Centres and the cloud supplier was recently awarded an ISO 27001 accreditation for excellent levels of data security.
Glasgow Life is an incredibly busy and constantly evolving organisation, managing a large number of sub brands and covering diverse areas such as museums, sport, music, libraries and the arts in general. The highly powerful Single Customer View provided by MarketDeveloper simplifies the process of dealing with these segmented strands of data and will give Glasgow Life a true 360 view of their target audience. The ability to connect with contacts at an individual level whilst managing huge amounts of data will allow Glasgow Life to continue providing excellent customer service.
MD Simon Davis said of the project, “Glasgow Life is a hugely exciting organisation that provides the people and visitors to the city with a single point of contact for all cultural and sports requirements. MarketDeveloper is delighted to be part of this and we look forward to streamlining their data management and providing them with the tools to manage customer relationships simply and efficiently.”
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MarketDeveloper is a software company based in Egham. The 5.1 version of their solution provides state of the art CRM, marketing automation and conversational marketing.