Market Force Information Debuts Redesigned Website

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New website boasts thought-leadership resources and an array of new features

mystery shopping secret shopping retail restaurants

Market Force Information

By continuously populating the site with industry research, white papers, best practices, news and more, we aim to be a recurring resource for a wide array of industries

Market Force Information® (Market Force) has launched a new corporate website with an intuitive design, expanded content and enhanced functionality. The site introduces new features and resources to help multi-location businesses better protect their brand reputation, delight customers and earn more money.

“Our goal with this new website is to provide visitors with quick and intuitive access to our diverse solutions, as well as extensive thought-leadership content that can help inform how multi-location businesses improve loyalty and financial growth metrics for their brands and every one of their locations,” said Cheryl Flink, chief strategy officer for Market Force. “By continuously populating the site with industry research, white papers, best practices, news and more, we aim to be a recurring resource for a wide array of industries.”

The newly redesigned website boasts a wealth of new content and industry-specific customer experience resources, as well as access to business analytics tools for Market Force customers. New features and functionality include:

  • KnowledgeForce® reporting platform showcasing text analytics and social media tools
  • Eyes:On™ mobile app for data collection for auditors, mystery shoppers and customer experience feedback
  • Success Playbook to help locations create actions and drive change
  • Mystery shopping capabilities to ensure brand standards are being met
  • Thought-leadership insights, blog and industry research to inform and educate

As part of the website redesign, Market Force focused on designing thought-leadership material and information for nine core industries, including restaurant, retail, financial services, hospitality, grocery, petro convenience, services, transportation and theatre. Content focuses on how to improve financial key performance indicators (KPIs), such as conversion rate for retailers and same-store sales for restaurants.

About Market Force Information
Market Force Information® provides location-level measurement solutions that help businesses protect their brand reputation, delight customers and make more money. Founded in 2005, Market Force has a growing global presence, with offices in the United States, Canada, United Kingdom, France and Spain. It serves over 350 clients that operate multi-location businesses, including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies. More information can be found at http://www.marketforce.com.

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Rebecca Scanlan
GroundFloor Media
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Sarah Sparks
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