IBM Premier Analytics Partner, Cresco International, Launches Advanced Marketing and Customer Analytics Offering

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Marketing Analytics 2 Action (MA2A) Offers a Deeper Insight into Customer Journey Analytics

Marketing Analytics 2 Action by IBM Partner Cresco

Marketing Analytics 2 Action by IBM Partner Cresco

With perfecting the offering internally, we can now use IBM technologies to help monitor and analyze customer intelligence, marketing strategies and real-time social media marketing initiatives.

IBM Premier Analytics Business Partner and Reseller, Cresco International, today announced Marketing Analytics 2 Action (MA2A) - a new offering available to cross-industry organizations to effectively reach out to customers and leverage real-time, customer journey analytics to make faster, predictable and targeted decisions.

On the heels of winning the 2016 IBM Beacon Award in the Marketing Excellence category as a finalist, Cresco International provides the very same offering it uses internally to get deeper customer analytics to understand its customer potential and needs by leveraging IBM Analytics products. This offering is now available to organizations and marketing teams in order to better understand customer journeys, sentiments and targeted marketing campaigns in a proactive manner, ultimately reducing customer churn and increasing brand loyalty. The IBM Beacon Award in Marketing Excellence is awarded to IBM Analytics business partners who deliver exceptional solutions to drive business.

"Marketing Analytics 2 Action is now such a valuable offering to be able to provide to our clients," said Sanjeev Datta, Practice Director for Cresco International. "With perfecting the offering internally, we can now use IBM technologies to help monitor and analyze customer intelligence, marketing strategies and real-time social media marketing initiatives. We see it crucial to create Marketing Analytics 2 Action as an offering that can really help companies take their customer intelligence through targeted marketing with insight on the customer journey to a whole new level."

Marketing Analytics 2 Action is a products suite offering:
> Customer Journey Analytics
> Social media and predictive marketing analytics
> Marketing automation
> Campaign management
> Predictive intelligence

For more information about Marketing Analytics 2 Action visit: http://www.crescointl.com/offerings/marketing-analytics-2-action/.

In addition to receiving the IBM Beacon Marketing Finalist Award, Cresco was also recently awarded the 2016 IBM North America Top Performing New Business Partner Award - an award given by IBM and Ingram Micro that recognizes overall revenue performance in 2015 as a new IBM Business Partner.

About Cresco International
Cresco International is a certified IBM Premier Analytics business partner providing analytics software, training, consulting, cloud and support services. For more information about Cresco, visit crescointl.com, or email info(at)crescointl(dot)com.

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Candace Taylor
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