The major key players in Marketing Analytics Software Market are Accenture, Oracle, IBM, Adobe Systems, Wipro Corporation, SAS, Teradata, Harte Hank, Pegasystems, Experian and many more.
(PRWEB) December 09, 2014
The market research report "Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment (On-Premises, Hosted) - Global Forecast to 2019" defines and segments the global market into various sub-segments with an in-depth analysis and forecasting of market sizes. The global marketing analytics market is expected to grow from $1.20 billion in 2014 to $2.10 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 11.84% during the forecast period.
Browse 70 market data tables and 45 figures spread through 145 pages and in-depth TOC on "Marketing Analytics Software Market".
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MarketsandMarkets broadly segments the global Marketing Analytics Software Market by Regions: North America (NA), Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America (LA); by Application in Marketing Methods: Social Media Marketing, email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing; by Deployment Model: On-premises and Hosted; by End Users: Small and Medium Businesses (SMBs) and Enterprises. The report also gives detailed insights into the uses of the marketing analytics software across various verticals such as retail, consumer packaged goods, high-tech manufacturing, energy & utility, BFSI, healthcare, e-commerce, and media & entertainment.
Marketing analytics software is an essential tool for every industry as it provides detailed analysis of the consumer behavior. Marketing analytics software improves the effectiveness of each marketing program by measuring result and understanding what works best. Marketing analytics software analyzes the marketing budget allocated for online marketing activity, by knowing the best Return on Investment (ROI). Using marketing analytics software allows marketers to be more efficient at their jobs and minimize the wastage of dollars. However, the marketing analytics software increases the efficiency of the marketing campaign and decreases the spending. However, the managers are reluctant to invest into this software, mainly due to the lack of skills, which is acting barrier in the growth of the global marketing analytics software market. Thus, there is need to create awareness about the software and its benefits across the mangers of the enterprises.
In terms of regions, NA is expected to be the biggest market in terms of market size, whereas LA and Europe are expected to experience increased market traction, during the forecast period.
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