New Delhi, IN (PRWEB) December 28, 2013
Digital Vidya, India’s leading Digital Marketing education company announces Inbound Marketing certification in association with Vskills, a Govt. of India initiative. CIMP (Certified Inbound Marketing Professional) certification is targeted at Students and Professionals, who are interested in forwarding their career by acquiring inbound marketing skills.
Unlike paid advertising, Inbound Marketing is the process of winning trust of the customers. It involves various aspects of attracting visitors and converting them into customers. All organic channels such as Search, Social Media for gaining visitors and conversion optimizing techniques such as Lifecycle Email Marketing are integral parts of Inbound Marketing. While Inbound Marketing doesn’t involve paid media, it is not free and the cost of creating relevant content should not be underestimated. Considering the nature of Inbound Marketing, it’s vital for both B2C and B2B organizations.
While training is integral to developing talent for any aspect in Digital Marketing, an industry certification like CIMP is a great benchmark to measure someone’s understanding about Inbound Marketing.
Digital Vidya has been contributing to the growth of Digital Marketing Industry in India since 2009 through its training programs across various aspects of Digital Marketing. Inbound Marketing is integral part of its popular 6-month instructor-led, online Digital Marketing course.
Speaking on the launch of Inbound Marketing certification, Kapil Nakra, Co-founder of Digital Vidya, said, “While we’ve been organizing Inbound Marketing trainings since last 2 years, we are proud to have launched this certification. We are proud to partner with Vskills as it will benefit CIMP certified professionals by leveraging the credibility of both Digital Vidya and Govt. of India.”
Digital Vidya’s Social Media Certification (CSMMP) launched earlier in association with Vskills is already popular among students and professionals.
“Vskills is one of the largest skill assessment certification programs run by a government PSU in Prior Learning. Considering the success of our partnership with Digital Vidya for Social Media Certification (CSMMP), this association was natural.”, said Jasneet Singh, Managing Consultant, Vskills.
Anyone who aspires to earn CIMP title can register online by paying a nominal fee and then appear for the exam at any of the listed centers across India. Even international candidates can appear for this exam through an online testing platform. Digital Vidya’s online self-study Inbound Marketing course is included in the fee for CIMP exam.
About Digital Vidya
Digital Vidya is India's largest and most respected Digital Marketing training company. Since January 2010, over 3500 professionals and students from more than 1000 organizations and institutions such as Adobe, Warner Bros, eBay, Star TV, Cisco, GE, MakeMyTrip, Naukri, Citibank, Toyota, Intel, ITC, Ogilvy, Pepsi, IIM Lucknow, IIM Ahmedabad and IIT Mumbai have participated in more than 170 training programs by Digital Vidya across Asia and Middle East. Digital Vidya also conducts in-house, customized training programs for Corporations & Academic Institutions.
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PR & Communication Lead, Digital Vidya