What’s interesting is that Canadian smartphone users are calling less, instead opting to use their devices like a mobile computer for texting, web surfing, and shopping.
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Toronto, Canada (PRWEB) July 30, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, announces its top mobile marketing strategies for smaller businesses.
"What’s interesting is that Canadian smartphone users are calling less, instead opting to use their devices like a mobile computer for texting, web surfing, and shopping," says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. "In fact, since 2010, voice minutes have not grown, but the smartphone penetration in Canada has almost doubled." (Source: LaSalle, L., "Smartphone Use: Canadians Calling Less, Using Their Device Like A Mobile Computer," Huffington Post, December 20, 2012; http://www.huffingtonpost.ca/2012/12/20/cellphone-smartphone-use-canada_n_2338011.html.)
According to a recent study, at 47%, Canada has one of the highest smartphone penetration rates in the world. On top of that, the highest concentration of mobile phone use in Canada is in the Ontario region, accounting for 41% of the market. Mobile devices continue to dominate the Canadian landscape, and along with it, the way smaller businesses communicate with their customers; in fact, 38% say they would be more likely to purchase something if they received more promotional offers while out shopping. (Source: "Canadians Want More Mobile Marketing, New Study Reveals," CRM.com, July 24, 2013; http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Canadians-Want-More-Mobile-Marketing-New-Study-Reveals-90971.aspx.)
"Fortunately, mobile marketing can be utilized by businesses of any size," Reuter adds. "In fact, smaller brands, because they can forge closer relationships than larger companies, can sometimes find it easier to connect with loyal customers. They can also change their mobile strategies more quickly to meet their customers’ demands."
The experts at Numero Uno Web Solutions state that one of the best ways to attract and engage on-the-go customers is to ensure the site is designed for mobile users. Sites cluttered with large amounts of copy and images can be visually distracting, difficult to navigate, and slow to load. To attract local users, smaller firms also need to make sure their online marketing efforts use region-specific search engine optimization (SEO) strategies. "If mobile users can’t read and navigate a site’s content on their small smartphone screen or find the contact information, they’ll find a site where they can," Reuter concludes.
To learn more about how Numero Uno Web Solutions can help create an effective content marketing strategy, visit the company’s web site at numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions and to discover how they can help maximize a company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).