ShortStack Announces New Analytics For Measuring Social Marketing Campaigns

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Platform adds advanced analytics to help businesses collect data in real time

Put the data you collect to use with ShortStack's new analytics

Put the data you collect to use with ShortStack's new analytics

ShortStack, a social marketing platform that allows businesses to create social media marketing campaigns, is making it easier for businesses to collect data they can use later, and to measure the ROI of their efforts.

With the release of ShortStack’s new analytics panel, businesses are able to track a variety of elements of their marketing Campaigns to ensure their goals and strategies are being executed properly.

ShortStack’s new analytics feature provides the following information to businesses:

Views and Unique Views. Compare the number of views campaigns received today vs. yesterday, or this week vs. last. Set a timespan to measure and see what’s happening, in real time.

Traffic Sources. Campaign traffic typically comes from a variety of sources: search engines, websites, social media platforms and email. Knowing where people are coming from helps business owners determine promotion tactics, including the best places to advertise.

Entries. Do campaign entries spike at 7:00 a.m. and then again at 6:00 p.m.? This knowledge helps business owners adjust promotion tactics -- including social media posts -- based on trends shown in this module.

Environment. People enter social media marketing campaigns from Facebook, the web, and via embedded web pages. Knowing where users are coming from helps business owners know where they should focus their promotion efforts.

Device Type. Social media marketing campaigns look different on desktops than they do on smartphones and tablets. Knowing where customers are coming from helps business owners fine-tune the design of their marketing campaigns.

Platforms. Are customers using Windows or Linux, Android or IOS? This knowledge will help business owners target specific types of users.

Views by Country. Most business owners know where most of their loyal customers and users live, but they might be surprised to learn they have a sizeable number of customers in another distant region. ShortStack’s new “Views by Country” module reveals this data. This information also helps detect potential voting fraud by highlighting activity spikes in certain regions. ShortStack users can then prevent Campaigns from appearing in countries where they don’t have customers.

In addition to ShortStack’s upgraded analytics, they’ve added a new template gallery that features 52 templates that businesses can use to build their next campaign. Templates range from social quizzes and Instagram contests to RSS feeds, eBook downloads, single product promotions and industry specific designs. Templates are available for all ShortStack users, from their free plan to the All You Can Eat paid plan.

About ShortStack
ShortStack helps Marketers create contests, collect customized data from their visitors and increase the size of their audience on Facebook and around the web. ShortStack apps can be installed wherever – to Facebook, websites and blogs, and they’re even viewable on mobile devices. To learn more about ShortStack, visit http://www.shortstack.com.

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Sara Piccola
sara@shortstacklab.com
775-853-9991
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