TrustRadius Reveals Best Marketing Automation Software for Small Businesses, Mid-Size Companies and Enterprises

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Free Buyer’s Guide provides rankings of Marketing Automation products by market segment, distillation of 400 in-depth product reviews, and key success factors from leading marketing consultants

Marketing Automation Software, Best, Top Rated

Maketing Automation TrustMap for Mid-Size Companies

Our TrustMap™ is the first of its kind to provide software buyers with a pragmatic approach to identify the best-fit solutions based on market segment fit and user satisfaction.

TrustRadius, the leading community for professionals to share candid insights about business software, today announced the availability of TrustMap™, a visual depiction of the best software products as rated by users within each market segment - small businesses, mid-size companies and enterprises.

Unveiled in its first Buyer’s Guide for Marketing Automation Software, the TrustMap™ quickly helps software buyers locate the solutions most closely aligned to their needs and most highly rated by their direct peer group. Each TrustMap™ depicts Marketing Automation products on two dimensions – likelihood to recommend ratings by users and the focus a product has on a given segment, as measured by the proportion of their customer base within that segment. All ratings come from authenticated reviews by end-users of the software on

The Marketing Automation Buyer’s Guide distills pros and cons of each software product, as cited by software users in almost 400 in-depth reviews, and also shares key data from over 10,000 individual product comparisons made by software buyers on

Because success is not solely contingent on software selection, the guide includes a discussion of key success factors for any Marketing Automation project, drawn from interviews with highly regarded marketing consultants.

“There are very few products which are truly one-size-fits-all. A small business has radically different requirements than those of a billion-dollar enterprise,” said Vinay Bhagat, CEO of TrustRadius. “Our TrustMap™ is the first of its kind analysis to provide software buyers with a pragmatic approach to identify the best-fit solutions based on market segment fit and user satisfaction. Our Buyer’s Guide is a great free resource for any serious software buyer.”

Brian Hansford, Director Client Services at Heinz Marketing Inc. agrees: “When customers are self-motivated to provide details on their experiences and insights, that unfiltered information is a powerful tool to help prospective customers identify the right solution for their requirements. I definitively recommend prospective marketing automation buyers to leverage the TrustMaps and Buyer’s Guide from TrustRadius in their vendor research and purchase decision”.

Best Marketing Automation Products for Small Businesses

Based on user ratings and market segment focus, the Best Products within the Small Business segment are:

  •     HubSpot (4.8 out of 5 average Small Business rating, 69% average segment focus)
  •     Act-On (4.7 average Small Business rating, 53% segment focus)
  •     Infusionsoft (4.3 average Small Business rating, 96% segment focus)

Strong Performers with high user satisfaction but a smaller proportion of Small Business customers are Pardot and Oracle Eloqua.

Best Marketing Automation Products for Mid-size Companies

In the Mid-Size segment, the Best Products are:

  •     Marketo (4.2 average Mid-Size company rating, 60% segment focus)
  •     Pardot (4.0 average Mid-Size company rating, 58% segment focus)

Strong Performers with high user satisfaction but a smaller proportion of Mid-Size company customers are Oracle Eloqua, Act-On and HubSpot.

Best Marketing Automation Products for Enterprises

In the Enterprise segment, the Best Product is:

  •     Eloqua (4.4 average Enterprise rating and 59% segment focus)

Strong Performers are Pardot, Marketo, Act-On (generally used as a departmental solution in large enterprises), and HubSpot.

The Free Buyer’s Guide to Marketing Automation Software is available here:

About TrustRadius

TrustRadius is the leading site for business software users to share real-world insights through in-depth reviews and networking. We help users make better product selection, implementation and usage decisions. Every reviewer is authenticated and every review vetted before publication. Unlike simple rating sites, TrustRadius reviews are structured and substantive, averaging more than 500 words each. Reviewers can also update their reviews to keep them current. Founded by successful entrepreneurs and backed by the Mayfield Fund, TrustRadius is bringing transparency and efficiency to the $3.7 trillion business technology market. TrustRadius was recently ranked the #2 fastest growing start-up in Austin by Mattermark, a Big Data research firm serving the venture capital community.

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