Orlando, Florida (PRWEB) October 24, 2013
Savvy marketers and decision makers of retail brands are in constant need of new ideas and methods for attracting customers and building brand loyalty. Brand loyalty doesn’t happen by accident. Mega-brands like Harley-Davidson, Apple, and Southwest Airlines follow specific strategies to cultivate loyalty among their customers.
Loyalty expert and author of The Power of Cult Branding (Crown Business) and Customers First (McGraw-Hill), BJ Bueno, is hosting a winter marketing seminar at The Ritz-Carlton in Orlando, Florida on December 6, 2013 titled “How to Build Brand Loyalty: The Art of Getting Your Customers to Love You.”
Bueno is the founder of The Cult Branding Company, a brand loyalty research firm with clients including Kohl’s Departments Stores, Turner Classic Movies, LA Lakers, and The Life is good Company. As a board member of the National Retail Federation and Retail, Advertising and Marketing Association, Bueno has advised many of the world’s top brands.
This winter marketing seminar is designed for marketing executives looking to decode the forces of customer loyalty and bring those strategies and insights back to their organization. “We’ve designed this seminar specifically for executives looking for ideas they can capitalize on immediately,” explains Bueno. “Marketing executives are always under pressure to grow their metrics and our experience demonstrates that we have insights and strategies that can help them do it.”
For over a decade, Bueno has been educating the marketing community on innovative methods for generating consumer insights, building brand loyalty, and formulating effective go-to-market strategies. Bueno has lectured to audiences at Walmart, IBM, Target, CNN, Yahoo, and Coca-Cola, as well as leading universities including Harvard Business School and MIT Sloan.
“BJ Bueno’s process provides a deep understanding of the passion one’s best customers have for the brands they love,” says Julie Gardner, former Chief Marketing Officer of Kohl’s Department Store. “This understanding guides the strategies and dialogue within the organization with confidence and alignment that expedites decisions and provides the filter by which decisions are made and positive results are achieved.”
This winter marketing seminar on brand loyalty offers executives ways to create strong emotional bonds between their organization and their customers -- the key to driving long-term sustainability and profitability.
THE CULT BRANDING COMPANY is a brand loyalty research firm that delivers consumer insights and actionable strategies that contribute to measurable increases in market share and top-line revenue growth. They are board members of National Retail Federation and the Retail Advertising and Marketing Association. Clients include Kohl’s Department Stores, Turner Classic Movies, LA Lakers, and The Life is good Company. Learn more at http://www.cultbranding.com.