Marketing Thought Leader and Founder of The Cult Branding Company BJ Bueno and Life is good CEO Bert Jacobs Host Keynote at National Retail Federation’s Annual Convention

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In their keynote address, BJ Bueno and Bert Jacobs share insights on how CEOs can use core values to grow their retail businesses.


Bert Jacob and BJ Bueno keynote at NRF 2014

"Companies that consciously identify their organization’s core values have an easier time projecting those values into their marketing strategies."

Where do the nation’s top CEOs of major retail businesses go to share their experiences and gain new marketing insights? The National Retail Federation (NRF) is hosting their annual convention, "Retail's Big Show,” at Jacob Javits Center in New York City from January 12th to 15th.

Marketing thought leader, author, and founder of The Cult Branding Company, BJ Bueno, hosts an exciting keynote address, joined to the stage by CEO and cofounder of the successful lifestyle brand Life is good, Bert Jacobs.

Today’s retailers must work hard to understand the subconscious motivations and needs of their customers. In their engaging talk, “Optimism, Compassion, and Joy: How Selling the Right Mindset Can Grow Your Brand,” Bueno and Jacobs will illuminate how knowledge of a brand’s company culture and core values can provide an effective approach to attracting more customers.

“Companies that consciously identify their organization’s core values,” explains loyalty expert BJ Bueno, “have an easier time projecting those values into their marketing strategies as well as the overall retail experience. This strategic focus helps clarify branding initiatives and to attract more loyal customers who are in alignment with what the organization stands for.”

Attendees will learn how to bring a thriving positive energy to their brand experience from one of today’s most optimistic brands, Life is good. Bert Jacobs will share his experiences and insights on building a multinational retail brand from the ground up with a simple affirming message.

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Scott Jeffrey
since: 05/2009
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