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Marketing Agency Launches New Brand In David-and-Goliath Battle For Its Name

Textivia creates 3VE to envelop its new Solve+Move+Evolve approach.


News provided by

3VE

Mar 01, 2019, 12:00 ET

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RALEIGH, N.C., March 1, 2019 /PRNewswire-PRWeb/ -- Textivia, a Raleigh-based marketing agency, today announced the business' brand shift to 3VE. The comprehensive rebrand signals a tectonic shift in the company's delivery of strategic marketing solutions for small and mid-sized businesses and embraces the new brand's story involving the FBI, Google, and international hackers.

3VE offers a unique approach to business and marketing, embodied by a process they call Solve+Move+Evolve. This process involves brand & strategy (Solve), marketing execution & tactics (Move), and revision/insights based on learnings & the resulting growth (Evolve).

We wanted our own brand to reflect and highlight this new powerful solution.

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The agency sought to create a new process and brand more than eighteen months ago. Just one month into the rebranding process, unbeknownst to all, the FBI joined Google in opening a secret investigation into international hackers, coincidentally named 3ve. In November 2018, the Textivia team learned their new brand had also been adopted by the FBI. After an exhaustive two-month search for yet another new name, the staff decided to persevere and proceed with the 3VE name as other available options deviated further from the Solve+Move+Evolve process.

"2018 was a pivotal year for our organization. Textivia, our original combination of 'texting' and 'trivia' no longer adequately represented our agency, focus, or direction," said Chris Baumgarden, a founding partner. "Our expanded capabilities and fresh approach to client-agency relationships are game-changers for our clients and staff. We wanted our own brand to reflect and highlight this new powerful solution."

3VE helps growth-oriented firms overcome difficult challenges and no longer worry about static marketing plans or decreasing returns on marketing dollars spent. Clients are able to focus on growing their businesses confidently, knowing their agency is adapting to staying ahead of changing technologies and growing competition. The Solve+Move+Evolve approach leverages yesterday's successes and today's technology to prepare clients for tomorrow's market.

About 3VE:
3VE is a creative marketing agency that delivers business services in the form of Solve+Move+Evolve: strategy, consulting, branding, traditional and digital marketing campaigns, graphic design and website development. From its Raleigh, NC headquarters, the 3VE team services more than 40 growth-oriented local, national, and international brands in a variety of sectors including automotive, franchising, manufacturing, retail, and commercial and home services.

SOURCE 3VE

Related Links

http://www.3ve.com/

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