Marketing Analytics Strategy Summit Announces Call for Submissions

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The conference for data-driven marketers returns to Kansas City on Sept. 26.

The Marketing Analytics Strategy Summit (MASS), the Midwest’s first conference devoted to marketing analytics, is now accepting speaker proposals for this year’s event on Sept. 26. The deadline for submissions is June 3.

“We’re looking for marketers who know and love data — and who are using it to achieve extraordinary wins for their companies,” said Michelle Jacobs, the president and co-founder of Alight Analytics, the organizers of MASS 2019.

“The summit is the perfect opportunity to celebrate these data-driven marketers and share their stories and best practices with other marketing teams.”

Speaker proposals can be submitted at http://www.alightanalytics.com/mass. While MASS is based in the Midwest, presenters from everywhere are encouraged to apply. Organizers are looking for 30- and 45-minute presentations that…

  • Showcase how an organization uses marketing data to develop new insight into their business, demonstrate marketing ROI or achieve a business goal.
  • Present higher-level principles or thought leadership for producing business insights and operating a successful marketing analytics practice.
  • Share practical advice on digital marketing, data science, predictive modeling, cross-channel marketing attribution, marketing dashboards, web analytics, Tableau, Google Data Studio, Google Analytics, data strategy and measurement, and other aspects of marketing analytics.

The 2019 slate of speakers will be announced by the end of June.

Now in its second year, the Marketing Analytics Strategy Summit attracts some of the nation’s leading experts on marketing analytics. Last year’s show featured presenters from Mattel, Maui Jim, Hill’s Pet Nutrition, GlynnDevins, emfluence, Spotlight Analyst Relations and Signal Theory (formerly Sullivan, Higdon & Sink).

“Last year’s summit was a massive success, and MASS 2019 is going to be even bigger and better,” said Matt Hertig, Alight’s CEO and co-founder. “If you’re a marketer who wants to increase your effectiveness and depth of insight, you don’t want to miss what we’ve got planned for Sept. 26.”

ABOUT THE MARKETING ANALYTICS STRATEGY SUMMIT

The Marketing Analytics Strategy Summit is the Midwest’s first conference devoted to marketing analytics. This daylong, high-energy event features insights and stories from real-life marketing teams who are using data to increase revenue, develop new products and drive business strategy for their overall organizations. Tickets are on sale now at http://www.alightanalytics.com/mass.

ABOUT ALIGHT ANALYTICS

Alight Analytics (https://alightanalytics.com/) is the trusted provider for everything marketers need to produce powerful marketing analytics faster.

ChannelMix, Alight’s data management platform (https://alightanalytics.com/platform/), aggregates, cleans, blends and stores marketing data from any source in a single platform that integrates seamlessly with any BI or visualization tool – no coding required.

Alight also offers a full suite of consulting services for marketing dashboards, Google Analytics, cross-channel attribution, data science and any other marketing analytics project.

The Kansas City-based company is a three-time Inc. 5000 honoree, making it one of America’s fastest-growing private companies.

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James Hart
@AlightAnalytics
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