Combining email, voice, and text messaging together has been proven to dramatically increase response rates. And with text messages huge 98% open rates, it’s a channel that marketers can’t ignore.
Delray Beach, FL (PRWEB) August 19, 2014
Call Loop, the leader in mobile messaging, announced today that it joined the Marketo LaunchPoint Ecosystem, bringing marketers a new, simple, automated way to send customized and personalized voice and sms text messages to their contacts.
“The LaunchPoint™ Ecosystem offers our customers an effective way to maximize the capabilities of Marketo’s customer engagement platform and deliver the most impactful results,” said Robin Bordoli, general manager, new markets and vice president of partner ecosystems. “We’re excited to have Call Loop join LaunchPoint™ and enable our customers to create more robust multi-channel marketing campaigns with voice and text messaging.”
"Marketo is committed to an open platform so that our customers have the ability to choose the best marketing technology solutions for their business,” said Robin Bordoli, general manager of new markets and vice president of partner ecosystems at Marketo. "We’re excited to have Call Loop join LaunchPoint™ so our customers can choose this proven solution to work alongside Marketo's customer engagement platform and help them build long term relationships with their customers."
“In today’s fast paced, multi-screen world, it’s getting harder and harder to get your prospects and customers attention. Combining email, voice, and text messaging together has been proven to dramatically increase response rates,” continued Brisson. And with text messages huge 98% open rates, it’s a channel that marketers can’t ignore."
By leveraging Call Loop’s solution, Marketo users can build their sms marketing lists, deliver personalized messages, and integrate voice and sms into their workflows for flexible and dynamic campaigns.
With Call Loop’s SMS marketing software, marketers can easily create, send, and track their messages performance to easily measure ROI and other meaningful metrics and KPI’s for their campaigns.
“There’s no coding necessary to utilize this new integration,” says Brisson. “By leveraging Marketo’s webhooks and workflows, it’s as simple as ‘copy and paste’ and within a few minutes a multi-channel campaign can be live.”
To learn more about the Call Loop + Marketo integration, tutorials, and guides, please visit:
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About Call Loop
Call Loop, a leading sms marketing and voice broadcasting software, offers businesses, organizations, and professionals an easy, integrated, and automated way to create, send, and track automated phone calls and sms text messages. With its easy to use interface, robust features, and cutting edge technology, Call Loop provides a well-rounded mobile marketing automation suite for marketers to generate leads and communicate effectively and automatically with their contacts. Headquartered in Delray Beach, FL, Call Loop serves as a leading platform for over 15,000 users across the United States.
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, Marketo’s® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 250 third-party solutions through our LaunchPoint™ ecosystem and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries.