Two Key Appointments Take MarketOne's Reporting and Analytics Capabilities to the Next Level

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MarketOne announces two key appointments in expanding reporting and analytics capabilities aimed at aligning analytics with business strategy to provide a single view of the customer.

“I'm excited to bring together two innovative data and analytics leaders in Scott and Peter taking our Data, Reporting & Analytics services to the next level. We’re helping our clients get out of the data business and back into the business of marketing."

MarketOne, a leading provider of integrated demand generation services, is thrilled to formally announce two key appointments to support the expansion of their Data, Reporting and Analytics suite of services.

Peter Quackenbos joins as Senior Manager of Database, Reporting and Analytics and T. Scott Clendaniel as Director of Marketing Sciences. They’ve actually both been with the company for some months already (time flies) but we thought it was high time we made a song and dance about it.

Peter and Scott have already been working on client projects and over the coming months will be introducing a range of packaged and bespoke services designed to help MarketOne clients establish or enhance their own Analytics Center of Excellence (ACE). Together, they will help clients align analytics strategy with business strategy; standardize their technologies, platforms and processes; and leverage state-of-the-art techniques, disciplines and best practices.

Peter Quackenbos has over 20 years of expertise in database design for marketing analytics, data analysis and ETL systems. He has architected and developed MarketOne’s integrated reporting platform, which incorporates a proprietary data connector to extract data from marketing automation and CRM systems to provide that elusive single view of the customer.

Certified Data Scientist, Scott Clendaniel, is a specialist in advanced analytics, including predictive models and marketing attribution. Throughout his career he has achieved ROI targets of over 60% for fifty Fortune 500 companies, and was recently named to I-COM’s International Board of Directors for Data Science. Scott will help MarketOne clients use analytics to guide investment decisions, understand marketing attribution, and drive improvements in ROI within campaigns.

About MarketOne: MarketOne is a leading B2B marketing services provider as part agency, part systems integrator (SI). Our Telemarketing practice qualifies over 1,000,000 leads annually, worldwide. Our Marketing Automation practice was appointed 2013 Eloqua Partner of the Year. Our Digital practice establishes the platform for marketing performance. Our Data practice ensures the foundations for one-to-one marketing. Combined, our services transform the demand generation process to maximize return on marketing investment. With operational centers in Boston, Los Altos, Singapore, London, Japan, India, Australia and the Caribbean, MarketOne’s reach is truly global.

For more information, please contact us.

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Megan Burt
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