After all the hype settles, study after study reports that consumers trust print over web based advertising.
Scottsdale, AZ (PRWEB) September 17, 2014
With the purchase of a new paper cutter, copying machine, and vinyl cutter Markit Media can now offer same day printing services on flyers, post cards, brochures, trifold brochures, posters, booklets, CD covers, CD sleeves, calendars and many more, all with glorious perfectly straight lines. Some people might be surprised to hear of a marketing company that, offers SEO and website services, investing in their print shop. That is an understandable opinion, the modern world largely rotates around technology. Owner Steve Conn observers, “Mobile technology has been the dominating new trend. With the upcoming release of the iPhone 6 there is an even bigger focus on digital/mobile advertising. This new wonder has optical image stabilization for the camera, and a longer battery life, and an iPad-style landscape mode that displays more content on the screen. How could a business owner not want to communicate through this beautiful new technology? Well, have these business owners considered the consumer is looking at the phone and not the content? You need to use a clear form of communication. A tested, sound, reliable form of communication, uncluttered from trends, noise and flashing lights."
Enter: print advertising.
Yes, plain paper and ink. After all the hype settles, study after study reports that consumers trust print over web based advertising. A study, conducted by VTT, found that when making a decision almost seven out of ten said advertising in magazines and newspapers is most important to support purchase decisions. Proving the importance of direct mail, almost 90% of consumers value addressed and non-addressed mail above social media. Print does have many advantages over web based advertising.
Print advertisements can be highly informative. Unlike web based advertisements, print can communicate a whole message. Advertisers aren't restricted with a 30 second time limit. Through print small companies has the ability to completely explain the features and benefits of its product in a one-page magazine or newspaper ad. A company has the freedom to create comprehensive brochure, or even a sales kit, including colorful flyers, a sales letter, and a business card, all enclosed in a printed sales folder.
Build An Image
Large, recognizable companies often use print advertisements to accompany a web based campaigns, usually with sole purpose of building their public image. This can be extremely effective in the culinary world. Flipping through a magazine and seeing the delicious food will enhance the customer’s perception. Also continuously seeing a company’s logo builds familiarity.
The best part about Markit Media is that it a one stop destination for every marketing need. Their team of experts can advise a marketing strategy, design the marketing collateral, and print, even send out direct mailers. Markit Media’s high success rate is based on a tremendously effective marketing strategy that maximizes return on investment by defining and targeting an audience with precision and reaching it with dynamic communications. They offer the best in house graphic design, printing, and web services.
A small, self-motivated, experienced and hands-on team offers personalized attention, practiced coordination and a customer-centered approach to printing, copying and marketing for the business community in Scottsdale, Arizona, and beyond. Visit Markit Media's Copy Center or call our offices for a free marketing quote today at 480-245-4287 or online at http://www.markitmedia.com/
Markit Media is a full service marketing firm with experts in the following:
Logo design, website design, print design, menu / ads, corporate identity, proposals / resumes, photography / photo editing, software specialties, Adobe Photoshop, Adobe Illustrator, Adobe InDesign
SEO / SEM marketing, email campaigns, online lead generation, promotional products, internet video / videography, classified advertising, web ads, public relations / article writing, social media, advertising TV / print / radio, flyer distribution