MarTech Advisor Expands Leadership Team to Build Out Comprehensive Suite of Solutions for Marketers

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MarTech Advisor, the leading source for unbiased martech news, research and articles, today announced additions to its leadership team to build out a broad range of solutions for marketers

MarTech Advisor, The World's Leading Destination for Marketing Technology News, Research, Product Comparisons & Expert Views, today announced the expansion of their executive team to support its accelerating growth.

Taking over as CEO of MarTech Advisor, is B2B marketing veteran Amit Varshneya. Amit will also join the Board of Directors of the company. Other seasoned leaders joining the executive team are Steve Shek who joins as VP of Sales and Mukesh Rajpurohit who will take over as VP - Customer Success. They would be joining Ankush Gupta, Chief Operating Officer, who as part of the Management team, will continue to drive the Editorial & Product strategy for the company.

MarTech Advisor is a single source destination for Marketers that offers news, views, research, product selection reviews and career management solutions. It has achieved prime reputation as the preferred media partner for events like Salesforce’s Dreamforce, Oracle Modern Marketing Experience, The Economist’s Marketing Unbound, and FlipMyFunnel, etc.

Abhijit Gangoli, founder and board member at MarTech Advisor said “This is an exciting phase of growth for MarTech Advisor. We are recognized as the preferred destination for CMOs and industry leaders for thought leadership content as shown by Forbes recently, listing us among the Top 10 most read publications by B2B CMOs. Hundreds of CMOs have leveraged MarTech Advisor to connect with our global audience of more than a Million Marketers. I am really excited about the next phase of our growth with the management team in place under Amit’s leadership.”

A recognized expert in the B2B Marketing, MarTech and AdTech space, Amit has extensive leadership experience from Startup to enterprise organizations. Previously, Amit was responsible for Madison Logic’s ABM business and before that ran Demandbase’s Consulting Services team. Amit has won industry awards for his work as Global Head of Marketing at Hexaware and has been speaker at numerous industry conferences like Sirius Decisions Summit, Argyle CMO conferences, etc.

“I am extremely excited to join the innovative team at MarTech Advisor that continues to develop products that address the diverse needs of marketing professionals and technology vendors” said Amit Varshneya. “I have followed MTA closely as a community member and was delighted to see that the recently launched Product Reviews section has shown great adoption with thousands of reviews now available on marketing technology products. With the amount of innovation and growth happening in the space, MTA is uniquely positioned as the medium that helps Marketers succeed.”

Steve Shek , who joins as Vice President – Sales, brings more than two decades of media sales experience managing successful teams at companies like Adello, Millenial Media, Ziff Davis, CBS Interactive, The New York Times in addition to a decade long stint with The Economist, where he was responsible for catapulting the Asia revenues up by 200%. Steve has a proven track record in creating and implementing effective tactical and long-term strategies by building prioritized actionable account plans.

“With its span across Editorial, Product Reviews and the recently launched Talent Management solution, MarTech Advisor is well positioned to address the end to end life cycle of B2B marketers with regards to marketing technology” said Steve Shek. “In the rapidly evolving Marketing Technology space, vendors are looking for a partner that helps them cut through the clutter and reach marketing practitioners through incisive content and innovative channels. I am proud to join a company that has proven to be that trusted partner and has an exciting roadmap of products.”

About MarTech Advisor
MarTech Advisor, is a digital media property with an audience of 1.1 million sales & marketing professionals, providing marketing technology news, research, articles and expert commentary for the consumption of marketers world-wide. MarTech Advisor helps its audience to stay on top of the multitude of rapidly evolving marketing software products enabling comparison, research and selection of the right products and platforms.

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For queries: info(at)martechadvisor(dot)com
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(415) 230-0412

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