RESTON, Va. (PRWEB) April 20, 2020
Resonate, the leading provider of A.I.-driven data and intelligence, today unveiled the findings of a flash survey of 5,000 American citizens that provides unprecedented insights into how the ongoing COVID-19 outbreak is fundamentally changing the political attitudes and leanings of American consumers. The Resonate Coronavirus Flash study -- the largest, most comprehensive of its kind to date -- posed more than 100 questions to nearly 5,000 Americans to evaluate how they are viewing and adapting to the current crisis when it comes to their political sentiments and decision-making.
“The ongoing COVID-19 crisis has thrown the anticipated political landscape into chaos, and candidates and political organizations are struggling to understand and adapt to a new voter landscape, where conventional issues are put on the back-burner,” said Bryan Gernert, Chief Executive Officer of Resonate. “At Resonate, we have the ability to instantly tap into the American psyche, at scale, to uncover the real impact of COVID-19 on voter sentiment. This helps candidates and political organizations understand and engage key voter segments, in real-time, with highly tailored, compelling messaging.”
Sample insights from the wide-reaching survey include the following:
- Consumer Sentiment and Behavior: 80% of people are more worried about their financial health vs. their physical health. Many consumers still aren’t taking social distancing seriously. Two-thirds (65%) of people say they’ve left their home 1-3 times in the past week to visit a store, restaurant, or other retail establishment. 18% have done so 4 or more times, with only 17% saying they have not left home for those reasons at all.
- Media Habits: 70% of people are either constantly or regularly consuming news on a daily basis. Local news is the primary outlet for COVID-19 news among 21% of consumers, with Facebook in second place at 12% of consumers. 9% of consumers use CNN as their top outlet, and 8% turn to Fox News.
- Political Issues: As a result of their experience with COVID-19, 55% of people say they’re now more supportive of enhancing free meal programs in school. 59% are more supportive of enhancing unemployment coverage, 42% are more supportive of expanding existing safety net programs (food stamps, rent subsidies), and 25% are more supportive of replacing all private health insurance with Medicare (Medicare for All).
“This recent survey represents a first-of-its-kind effort to help candidates and political organizations understand and tangibly navigate the American attitude and behavior shifts brought about by this pandemic,” continued Gernert. “It is important for the American political system to keep moving forward in this important election year, which is why we are offering this data free of charge to all organizations.”
Learn more about Resonate’s unprecedented Coronavirus Flash study and download the full findings here.
About Resonate
Resonate is a pioneer in A.I.-driven data and intelligence, delivering deep understanding, dynamic insights, cross-channel engagement and analysis in a single, simple-to-use SaaS platform. Resonate has deep voter insights and contextually relevant data across more than 13,000 attributes, including values, motivations and other psychographics, describing more than 200 million U.S. citizens. Hundreds of organizations have used Resonate to reveal and engage “The Human Element,” a 360-degree understanding of the individuals in their target audience that extends beyond traditional demographics, psychographics and behavioral data to uncover why people choose, advocate or abandon certain causes. Empowered with unparalleled insights, leading organizations use Resonate to identify, engage and analyze these audiences.
Headquartered in Reston, Virginia, Resonate is privately held and backed by Argentum Capital Partners, Revolution Growth, Greycroft Partners and iNovia Capital. For more information, please visit http://www.resonate.com.