Rising Disposable Income Drives the Global Maternity Apparel Market, According to New Report by Global Industry Analysts, Inc.

Share Article

GIA announces the release of a comprehensive global report on Maternity Apparel markets. Global market for Maternity Apparel is projected to reach US$12.7 billion by 2020, driven by growing number of women in the workforce and the ensuing rise in affluence of young mothers, and shifting preference for Western styled maternity wear.

Maternity Apparel: A Global Strategic Business Report

Follow us on LinkedIn – Recovering economies, improvement in household wealth, steady expansion in employment opportunities especially for women, and growing influence of celebrity pregnancies are driving the global market for maternity apparel. Maternity wear today is a huge market with several fashion designers launching novel and specialized clothing lines designed specifically for pregnant women. The market for maternity apparel has undergone a significant transformation over the past few years. Fashionable, trendy, and comfortable dresses and gowns are growing in popularity. Comfort and fashion have taken center stage in clothing preferences among women. Accessories, such as chunky necklaces, stoles, shrugs, and even scarves have become an indispensable element of maternity clothing.

Demand for maternity apparel is closely tied to global birth rates and disposable income. Declines in birth rates and disposable income during the 2007-2009 economic recession hampered business prospects for maternity wear. Subdued interest in maternity wear was another factor that further aggravated the decline in demand growth. Consumer perception of maternity wear as being expensive and a non-essential ensemble to the wardrobe marred market prospects during the period. However, economic recovery and the ensuing increase in per capita spending on apparel helped change consumer preferences and buying behavior.

As stated by the new market research report on Maternity Apparel, Europe represents the largest market worldwide, closely followed by the United States. Asia-Pacific is forecast to emerge as the fastest growing market with a CAGR of 5.8% over the analysis period. Growth in the region is led by increasing fertility and birth rates in countries such as China and India, and growing preference for Western styled maternity wear. Some of the major trends in the market include growing demand for organic fabrics and increase in online sales of maternity wear with women making widespread use of the Internet to make lucrative purchase deals.

Key market participants covered in the report include Amoralia Ltd., Blooming Marvellous Trading LTD., Blossom Mother and Child, Destination Maternity Corporation, Envie de Fraises, Isabella Oliver, JoJo Maman Bébé, Mamas & Papas, Mothercare Plc., Mothercare UK Limited, Ripe Maternity, The Gap Inc., and Thyme Maternity, among others.

The research report titled “Maternity Apparel: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, issues, challenges, mergers, acquisitions and other strategic industry activities of major companies worldwide. The report provides market estimates and projections in US$ Million for all major geographic markets, such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), The Middle East/Africa, and Latin America.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Raghu Gopal
Global Industry Analysts Inc
+1 408-528-9966
Email >
Visit website