Matrix Solutions Partners with Aspirant, Providing Media Ad Sales Teams with Greater Customization Options for Reporting and Analytics

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New partner to serve as system integrator and enable more customer-specific workflow enhancements

Matrix Solutions Partners with Aspirant

Matrix Partners with Aspirant

“Our objective is to provide our clients and prospects with an ecosystem that allows them a platform that meets, and exceeds, their evolving needs,” said Mark Gorman, CEO, Matrix Solutions.

Matrix Solutions, the only global ad sales platform built for media, today announced a new alliance with Aspirant, a leading global management consulting and technology firm. This relationship provides global media enterprises with greater customization capabilities within Monarch’s full ad platform and reporting and analytic modules, as well as additional system integrations and other workflow enhancements.

Aspirant’s alliance with Matrix Solutions provides media organizations greater opportunities to further customize their workflows within the global ad sales platform, enabling sales teams to tailor their experiences within Monarch to better meet their specific goals. Further, Aspirant will allow media organizations to leverage the Monarch platform to integrate other systems and technologies, enabling easier dissemination throughout sales organizations. By seamlessly automating into existing systems, the partnership will help organizations leverage their data in new ways and achieve continued growth and improvement of these unique processes, while allowing the Monarch base platform to focus on its core: leveraging interoperability within the desired solution stack.

“Our objective is to provide our clients and prospects with an ecosystem that allows them a platform that meets, and exceeds, their evolving needs. Our core strength and value at Matrix is our focus on providing products and services designed for media – clean data, security and procedures for media sales organizations alongside metrics and reporting for our industry. This relationship allows us to provide an end-to-end ecosystem of customized development and flexibility that many generic systems have,” said Mark Gorman, CEO, Matrix Solutions. “This integration will play a significant role in helping our customers enhance individual workflows, drive greater value and achieve impactful results with clear, demonstrable ROI.”

“Aspirant’s unique combination of technology and management consulting capability helps our clients get to the true root of their business challenges and rapidly address those challenges with practical and sustainable solutions. There is tremendous value in combining this approach with Matrix Solutions’ dedication to meeting rapidly changing customer needs and to supporting their overall experience,” said Mike McClaine, President, Aspirant. “As a result, we are looking forward to a successful partnership with Matrix Solutions to empower their customers with the ability to tailor the Monarch platform to meet specific business needs.”

In addition to greater flexibility and access to solution experts, the Aspirant relationship uniquely positions Matrix Solutions to provide its products and services in a way that is most beneficial to the industry – as well as increase its ability to take on higher volumes of custom work. Aspirant’s solutions will also help organizations to expand and improve the abilities of their existing or generic systems.

For more information, visit Matrix Solutions at http://www.matrixformedia.com and Aspirant at http://www.aspirant.com.

About Matrix Solutions
Matrix Solutions makes media happen by helping media companies to better monetize their content. Its flagship product, Monarch, is the only global ad sales platform built for media – transforming chaotic data into actionable sales information that delivers the insights necessary for prospecting, managing, evaluating and closing business. The company manages more than $13 billion in media ad revenue, offering its best-in-class analytics, sales intelligence, media-specific CRM and sales tools to more than 10,000 media sellers to more efficiently manage their workflow. For more information, please visit http://www.matrixformedia.com.

About Aspirant
Aspirant is an innovative, values-driven global management consulting and technology firm. We utilize integrated expertise to drive business strategy and transformation across Organizational Effectiveness, Marketing & Sales, Operations, Technology, Digital, and Program and Project Leadership. We are differentiated by our lean teams of experienced consultants, our innovative model fueled by leading-edge technology, our close partnerships with clients, and our commitment to client capability and sustained success. In addition, we are dedicated to raising awareness of and helping prevent domestic abuse through the Connection of Hope campaign. For more information, please visit http://www.aspirant.com.

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Zach Berman
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