Protagonist, a “Brand Energy” Company Founded by Matti Leshem, Launches New Website

The website is a one-stop-shop to get updates and information on what Protagonist is currently working on, past clients, and things the company is interested in through the new blog.

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Protagonist is dedicated to developing and executing big ideas for brands that truly engage and catalyze audiences.

Los Angeles, CA (PRWEB) April 29, 2014

Protagonist, a Los Angeles-based creative agency founded by Matti Leshem, today launched its new website at protagonist.tv. The website is a one-stop-shop to get updates and information on what Protagonist is currently working on, past clients, and things the company is interested in through the new blog.

“Protagonist is dedicated to developing and executing big ideas for brands that truly engage and catalyze audiences,” said Matti Leshem, CEO of Protagonist. “Through our new website we will be able to further involve visitors with the work Protagonist is doing.”

A Los Angeles-based creative agency, Protagonist creates and has executed high-value, high-concept experiences for global blue chip brands including PepsiCo, Weight Watchers, Acxiom and Living Proof. Positioning itself as a “Brand Energy” company – a term coined by founder Matti Leshem, the company is dedicated to developing and executing “big ideas” for brands that truly engage and catalyze audiences.

Founded in 2003 and privately held, Protagonist has excelled in the advertising industry and amassed an impressive portfolio of high profile, successful work, consistently going beyond the call of duty. For “Big Data” company Acxiom, one of the largest database marketing services and technology providers in the world, Protagonist organized a variety of events in order to provide a unique perspective and inspiration for marketing executives nationwide. The Protagonist team specifically helped host Engage 2013: The Acxiom Symposium at the Guggenheim Museum in March, where former President Bill Clinton presented an eye-opening session on “Transformational Commerce.”

In addition to creating noteworthy campaigns, Protagonist is dedicated to supporting local entrepreneurs and facilitating independent projects. Earlier this year, the company debuted Life on the Line, a feature film documentary that provides an unprecedented look into the world of professional sports betting. For this project they created a unique digital distribution model, where the film sold at a highly successful rate.


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  • Kyle Sklerov
    Rubenstein Communications
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