Maui Wowi Hawaiian Continues Rapid Expansion in Non-Traditional Venues

Share Article

Global Leader in the Mobile Event Space Adds New Venues to its Extensive Portfolio

Maui Wowi at Coney Island

Maui Wowi's nontraditional kiosk at Luna Park in Coney Island.

Nontraditional is our tradition, and we do it well.

Maui Wowi Hawaiian, the global beverage chain known for its premium-fresh-fruit smoothies and Hawaiian coffee, has made its way into the Sturgis Motorcycle Rally in South Dakota. This is the latest outlet in a long list of events and nontraditional venues at which the company operates and is adding to the company’s rapid expansion.

The Denver-based franchise, with over 450 units across 48 states and seven countries, operates an average of 10,000 events per year in stadiums, theme parks, convention centers, racetracks, and various temporary events across the world, including the recent 2014 Summer X-Games at the Circuit of the Americas in Austin, TX. The eye catching mobile tiki-hut style carts offer versatility and allow franchisees to easily transport the business from one event to another.

“Nontraditional is our tradition, and we do it well,” said Mike Weinberger, CEO of Maui Wowi Hawaiian. “At the Houston Livestock Show and Rodeo last March, for instance, our franchisees Rob and Jean McLean experienced record-setting sales, serving up more than 42,000 smoothies over a 21-day period. They operated eight mobile carts throughout Reliant Stadium and are a testament to the capacity at which our franchisees can operate and the success they can achieve!”

The company’s expansion plans call for 50 new units in 2014, including 30 mobile carts and 15 traditional stores. Fueling the company’s growth is the rise in consumer demand for healthier beverages in high-traffic venues and the ease with which they are able to satisfy that demand. “Our smoothies are made with all-natural ingredients that include a non-fat, probiotic yogurt, fresh fruit purées, and a fresh banana,” added Weinberger. “We provide consumers with a healthier beverage alternative to the typically unhealthy beverage offerings people are accustomed to drinking in these events and venues.”

For more information about Maui Wowi Hawaiian, please visit

About Maui Wowi Hawaiian
Since 1982, Maui Wowi Hawaiian has embraced the Hawaiian culture and has been serving paradise in a cup since the day it began, over 30 years ago. From event carts, mall kiosks and stand-alone retail locations Maui Wowi Hawaiian offers premium, all-natural, gluten-free, fresh-fruit smoothies, as well as gourmet Hawaiian coffees and espresso beverages. The brand has 450 operating units in seven countries and an online store, For more information, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Justin Livingston
Maui Wowi Hawaiian Coffees & Smoothies
Like >
Follow us on
Visit website